DMA partners with Scottish apprenticeship provider to create more jobs for emerging marketing talent

The Data & Marketing Association (DMA) can announce they have partnered with Sixth Sense Training, to create more entry-level jobs for emerging marketing talent and to help businesses across Scotland find a trusted provider for digital marketing apprenticeships. It will also help to demystify confusion for businesses around how apprenticeships function, which is currently impacting their success throughout the UK.

By partnering with Sixth Sense Training, the DMA can help find jobs for young marketing candidates and also present apprenticeship opportunities to current marketers looking for that next step in their career. Sixth Sense Training is a trusted training provider that specialises in digital apprenticeships in Scotland. They are contracted by the Scottish Government to deliver apprenticeships across several frameworks including Digital Marketing, Data Analytics and Creative Media.

Kate Burnett, General Manager, DMA Talent, said: “Our partnership with Sixth Sense Training enables us to support young, emerging talent across Scotland seeking their first roles in the data and marketing industry. We have championed the benefits of apprenticeships for many years and we will now be able to further assist our membership organisations, and wider businesses community, by providing them with a trusted contact and framework to set up a successful apprenticeship programme.”

This partnership will help the Modern Apprenticeship ‘Digital Marketing’ programme to benefit from world-renowned industry learning material, as well as what apprentices are learning on the job. Any person taking a digital marketing apprenticeship with Sixth Sense Training will gain an IDM Award in Marketing training certification and a DMA Student Membership.

“Apprenticeships open up businesses to a whole new, diverse talent pool – people that may suit learning in a working environment, or faced challenges at school, who may even get overlooked for graduate programmes, that thrive in the workplace. Most importantly, apprenticeships can also be for anyone – including people that may be looking for a change in career, or people that have been working for several years looking to add to their skillset,” added Jamie McBean, Director, Sixth Sense Training. “From a business perspective, they offer additional opportunities to build a diverse team from the ground up, with no learned behaviours that may not complement existing company culture.”

Further information can be found on the DMA website:

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