The Data & Marketing Association (DMA) welcomes the appointment of Michelle Donelan as the new Secretary of State for the Department of Digital, Culture, Media and Sport (DCMS).
In an extremely challenging time for business, it is imperative that the Secretary of State prioritises championing significant pieces of legislative reform which are of the utmost importance to business growth, innovation and data protection.
In particular, the UK Data Protection and Digital Information Bill will reduce red tape and offer clarity on data protection laws for businesses, including further clarity over the use of legitimate interest as a means of processing personal data for marketing purposes.
Ms Donelan, who has worked in a wide range of roles in the marketing and publishing sphere, takes up the brief with some key proposals, supported across the data-driven marketing industry, ready to be pushed forward.
“The DMA community congratulates Michelle Donelan, an experienced marketer, for securing this exciting post during a vital period for UK data protection reform. We strongly encourage Ms Donelan to carry forward the UK Data Protection and Digital Information Bill with urgency,” said Chris Combemale, CEO of the DMA.
“This is a timely opportunity to support business growth by reducing red tape and offering greater clarity on data laws. In particular, we hope to establish further clarity over the use of legitimate interest as a means of processing personal data for marketing purposes. We look forward to securing these vital reforms for the data and marketing industry in partnership with the Secretary of State and DCMS ministers.”