Day: 23 December 2021

CAP – Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads

Stuart Mitchell

The ASA/CAP have released a post called: Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It may be difficult to digest but the ASA and CAP have found that some ads for testing services are making misleading claims about detecting food intolerances, allergies or sensitivities.   The NHS and…

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The Chartered Institute of Marketing reveals the UK’s Worst Excess Packaging Offenders

Stuart Mitchell

The Chartered Institute of Marketing reveals the top nine brands voted Britain’s worst packaging offenders, with Amazon leading the way for a second consecutive year. This year’s list, which is made up of the views of 2,000 UK adults, shows that 48 per cent of consumers think Amazon is the worst brand for creating excess packaging. The next two brands received considerably less votes, with 9 per cent saying Tesco uses too much packaging, followed by eBay at 7 per cent.  The list sees notable new additions including heritage brands,…

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WRAP and Innovate UK launch £1.7 million grant to cut plastic pollution

Stuart Mitchell

Sustainability charity WRAP and Innovate UK have launched a major new UK fund to reduce the impact of plastics on the environment in India, Chile, Kenya and South Africa. The International Circular Plastics Flagship Projects competition is a £1.7 million fund designed to address the problem of plastics pollution in these key nations. Applicants can apply for funding ranging from £50,000 to £250,000 that demonstrate solutions that respond to specific targets under the plastics pacts of each nation, and that will ultimately help reduce plastic pollution in: Asia Africa Latin…

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Asda becomes first UK supermarket to launch draught beer concept

Stuart Mitchell

Asda customers will soon be able to pick up their favourite freshly poured tipple in reusable containers after the supermarket announced it will become the first UK grocer to launch a draught craft beer concept. From today, shoppers in Milton Keynes can sample from a menu of 12 regularly changing brews and seek expert advice to find something to suit their tastes. Once customers have selected their preferred drink, colleagues will use draft beer pumps to freshly pour their selection into a refillable 1L or 2L glass containers to be…

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The One Club Announces Diverse Global Juries For The One Show 2022

Stuart Mitchell

The One Club for Creativity has announced the prestigious list of global creative leaders from around the world who will serve as judges for The One Show 2022. Nearly 400 top creatives from 48 countries will judge The One Show this year.  A sampling of the diverse, gender-balanced jury includes: Doug Alves, design lead, Airbnb San Francisco, Design Daniel Barak, global ECD, R/GA Los Angeles, Social Media Clarence Bradley, CCO, North America, Campbell Ewald New York, Direct Marketing Val Carlson, global chief creative director, Critical Mass Los Angeles, Integrated/Experiential &…

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