Through a partnership with The Nature Conservancy’s Plant a Billion Trees campaign, Electrolux North America is helping plant a tree on behalf of every consumer who registers their new Electrolux appliance before June 30, 2022. The company reached the 1,000th tree in the campaign’s first three months. The campaign is a major forest restoration effort with the goal of planting a billion trees across the planet.
“We are deeply committed to sustainability and are proud to support The Nature Conservancy,” said Nolan Pike, head of Electrolux North America. “Many thanks to our consumers for helping us make a big difference and reach the one-thousandth tree donation mark so quickly. Together, we are planting the seeds to shape a better future for our planet – the home we all share.”
Electrolux U.S. consumers who want to register their new product can do so here. After registering a product, consumers will receive a welcome email with a link to select a tree to be planted in one of four important North American forests.
“Planting the right trees in the right places is a rewarding way to foster clean and abundant waters, enhance wildlife habitats, cool our cities, improve our health, and help mitigate carbon emissions to stabilize our climate,” said Rachel Holmes Urban Forest Strategist at The Nature Conservancy. “We appreciate partners like Electrolux for contributing to our efforts to plant one billion trees.”