The majority of Americans (62%) still identify health conditions such as incontinence a “taboo topic” to talk about, despite its prevalence. This lack of conversation, particularly among men, can inhibit people from taking the necessary steps to manage their health. Depend® is aiming to shift this perception through the second year of its Stand Strong for Men’s Health™ program, benefiting the Prostate Cancer Foundation (PCF), launching this September to coincide with Prostate Cancer Awareness Month.
“In 2020, Depend introduced the Stand Strong for Men’s Health initiative with two goals: driving awareness around the link between prostate cancer and incontinence, and helping consumers take action through their purchase,” said Drew Phillips, Senior Director for the North American Depend Brand. “We look forward to expanding those efforts this year through our partnership with actor and health advocate Boris Kodjoe and an increased donation goal of $350,000 to the Prostate Cancer Foundation.”
Boris Kodjoe knows first-hand what it’s like watching a loved one struggle with prostate cancer. His close friend and mentor was among the one in eight men nationally to be diagnosed with prostate cancer. Now he’s using his platform to normalize conversations around men’s health and celebrate the strength of men experiencing conditions like prostate cancer or incontinence.
“As men, many of us don’t like to talk about personal issues like our health because we don’t want to be seen as weak or vulnerable,” said Kodjoe. “But the statistics show why we need these conversations. Data from PCF suggests that Black men are 75 percent more likely to be diagnosed with prostate cancer and more than twice as likely to die of the disease. I’m excited to stand up with Depend to fight the stigma.”
Depend is providing an easy way for people to make an impact this fall. For every purchase of Depend® Shields-Underwear Liners for Men – Light, Depend® Guards for Men – Maximum and Depend® Real Fit Underwear for Men this September and November, Depend® will donate to the Prostate Cancer Foundation, up to $350,000.† Visit Depend.com to learn more.
This donation will go toward important research studies, like the Smith Polygenic Risk Test for Prostate Cancer, which is designed to detect early-stage disease in Black men, who are at the highest risk of developing prostate cancer.
Complete details around the Stand Strong for Men’s Health™ initiative can be found at, Depend.com/Stand-Strong. For more on the Prostate Cancer Foundation and how Depend® is accelerating its research mission, please visit: pcf.org/depend.