Recycle Now and Among Equals have teamed up on new campaign creative, part of Recycle Now’s 2026 Recycle Week. The campaign tackles the question ‘’is recycling worth it?’’ head on, urging people to rescue their recyclables from ending up in the rubbish by showing what these items could become. Running across TV, organic and paid social media, PR, out-of-home, and partner engagement, the stories of a host of loveable characters are told through engaging animations and static graphics. The cast of characters features many familiar items from around the home,…
Read MoreDay: 29 September 2026
£2 million investment to advance materials innovation
Innovate UK is investing £2 million in 23 feasibility studies to accelerate advanced materials innovations across key UK growth sectors. The projects are the first to be supported through the National Materials Innovation Programme, announced as part of the Advanced Manufacturing Sector Plan within the UK’s Modern Industrial Strategy. It brings together the people, expertise and investment needed to help turn the UK’s world-leading materials capability into real-world impact. The funding will help businesses assess the technical and commercial potential of innovations and build evidence for future development. Why materials…
Read MoreAsda and Felix reach 50 million meal donation milestone
Asda and Felix are celebrating a major milestone in their long-standing partnership, having redistributed the equivalent of 50 million meals’ worth of surplus food to people in need across the UK. The retailer has worked with Felix – formerly FareShare and The Felix Project – for more than 13 years, supplying surplus food from its stores and distribution centres to help support a nationwide network of more than 5000 charities and community groups. Since 2013, over 21,000 tonnes of surplus food have been redistributed through Asda’s back of store donation…
Read MoreBuilt for tomorrow – The LEGO® Knight returns with an important message
As nearly three quarters of adults (74%) say products should be built to last and used multiple times, the LEGO Group’s latest campaign celebrates the durability of LEGO® bricks, designed to be rebuilt and reused across generations. Featuring the return of the LEGO Knight from the classic 1978 Yellow Castle set, the campaign showcases some of the ways the LEGO Group is working to make its business more sustainable, including increasing renewable and recycled materials and paper-based packaging, reducing emissions, and increasing renewable energy use. Annette Stube, Chief Sustainability Officer…
Read MoreHow EV Batteries Create Women Energy Entrepreneurs in Bangladesh
In Tangail, Bangladesh, entrepreneurship is not something most women would endeavour. Many prefer to leave homes for the capital to work as garment factory workers. Twenty-nine-year-old Jorna Begum however, made a different choice, although it was a choice she did not foresee either. Having to take care of her family and spend a lot of her time on daily chores, she found herself with increasingly less time to keep her small grocery shop open for long hours. The shop has been running for four years in front of the house…
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