Enthusiast Gaming Partners with Global Citizen and HeadCount to Increase U.S. Voter Registration Among Crucial Demographics – Generation Z and Millennials

Enthusiast Gaming Holdings, Inc. is excited to announce that it has partnered with two international advocacy organizations, Global Citizen and HeadCount to promote the importance of voter registration and inspire action, across the Generation Z and Millennial cohorts. Part of the Just Vote program, this collaboration aims to specifically reach young American gamers and esports fans and encourages them to check their registration status, as it relates to the upcoming November 2020 election and beyond. This non-partisan campaign will run across Enthusiast Gaming’s key media properties and YouTube channels, through October 5, with participants engaging in the campaign by using the hashtags #JustVote and #GamersVote. Enthusiast Gaming is the largest platform of communities for gamers and esports fans and collectively, and its communities provide an exclusive opportunity for Global Citizen to interact with loyal, engaged gamers directly to help them reach their goal of engaging 1 million young voters and getting 50,000 young people registered for the first time or re-registered ahead of the 2020 elections.

Just Vote, a get-out-the-vote campaign which launched earlier this month, mobilizes support from artists, influencers, media and corporations to give young Americans the tools to use their voice in the 2020 U.S. elections, and rewards them with exclusive experiences, performances, and memorabilia, which can only be unlocked through checking their registration status. Already aligned with the Just Vote Campaign are artists and entertainers including: Alanis, Morissette, Billie Eilish, Billy Porter, Bob Weir, Dave Matthews, DJ Khaled, Donna Karan, Dove Cameron, FINNEAS, Gavin Rossdale, Jack Johnson, Julianne Hough, Kaia Gerber, Andrew “King Bach” Bachelor, Lenny Kravitz, Loren Gray, Madison Beer, Meghan Trainor, Nicky Jam, Prince Royce, Quavo, Shawn Mendes, Taylor Swift and Usher.

In this iteration, Global Citizen and HeadCount will look to Enthusiast Gaming, which has the largest gaming audience in North America, to promote the importance of voter awareness and registration among its monthly audience of over 65 million gamers in the U.S., which is heavily skewed to Gen Z and Millennials.

Enthusiast Gaming’s reward incentives include a Fortnite gaming experience with Luminosity Gaming’s esports celebrity influencer, Muselk (10M+ followers on YouTube and Twitter), a signed jersey from celebrity brand ambassador and shareholder, NFL star Richard Sherman, team Luminosity swag, signed jerseys from the Vancouver Titans of the Overwatch League and Seattle Surge of the Call of Duty League, and Pokémon merchandise signed by gaming YouTube influencers Mystic7 and JTGily. This collaboration signifies that gaming is a dominant social media platform, and that Enthusiast Gaming’s roster of celebrity influencers, YouTube stars and digital advertising inventory, provide more touchpoints to reach the Gen Z and Millennial audience than any other such company.

Global Citizen and HeadCount realize that young people are more powerful than ever with more than a third of eligible voters classifying as Gen Z or Millennials. More importantly, 83% of people ages 18-29, believe they have the power to change the country and the world, but only 60% are planning to vote. The partnership between Enthusiast Gaming and Global Citizen on the Just Vote campaign has an opportunity to empower these demographics to register to vote and increase involvement this election year. 

Adrian Montgomery, CEO of Enthusiast Gaming commented, “We have a unique opportunity to work with one of the most influential, grassroots movements in the world to engage our platform of communities for gamers and esports fans to help change the world. Our platform has the largest gaming audience in North America and reaches over 300 million gamers monthly worldwide, of which 70% are Gen Z and Millennial gamers. It’s brands like Global Citizen and HeadCount who recognize the value of these groups and their power to affect change. We are honored to work with Global Citizen and HeadCount to help build awareness and promote the Just Vote movement and feel proud that they have partnered with us on this initiative.”

Hugh Evans, Co-Founder and CEO of Global Citizen said, “We are excited to partner with Enthusiast Gaming to engage with their significant platform of young gamers to reinforce the importance of voter registration and empower them to get out and vote.”