Famous Faces Get Behind ast And Urge People To Support The Charity’s Great Big Breakfast Event To Help Feed Hungry Schoolchildren

A number of famous faces are joining forces with children’s charity, Magic Breakfast to encourage people to host a special breakfast party this spring and help feed hungry schoolchildren. Sign up for the Great Big Breakfast in April and with every mouthful you will be supporting Magic Breakfast’s bid that no child in the UK is too hungry to learn.

Actors Russell Tovey and Larry Lamb and TV chefs, Nadiya Hussain and Shivi Ramoutar are all supporting the Great Big Breakfast and you too can join them.

Taking part is easy. Just visit our website www.magicbreakfast.com/great-big-breakfast-2023 to sign up. Registration is free although there is a suggested £3 donation and everyone who registers will receive an emailed info pack. Next invite friends, family or even work colleagues to unite for a special breakfast at any point from 17th to 30th April and ask them for a minimum £3 donation to attend. This can provide a child with a nutritious breakfast for two weeks. It’s that simple!

Food insecurity is no longer a plight of the most disadvantaged families, with more and more struggling to put food on the table during the cost-of-living crisis. A recent report by the Food Foundation revealed it is rising at an alarming speed with 4 million children in this country now at risk of arriving at school hungry each morning, increasing from 2.6 million in April.

In 2022, Magic Breakfast’s own research has shown that 94% of partner schools believe that poverty has increased in their school community in the past year, and 81% believe that child hunger has increased, with almost all schools saying the cost-of-living crisis is the main driver behind these worrying figures.

Magic Breakfast has also seen food and fuel costs rise by 20% over the course of the last year, meaning that it costs 20% more to provide breakfasts to the same number of children.

Great British Bake Off winner and mum-of-three Nadiya Hussain said: “As a busy working mum, breakfast times can be quite chaotic in our house, but it is such an important meal as it sets us all up for the day.

“The thought of so many children arriving to school hungry is really upsetting, which is why I’m getting behind Magic Breakfast’s Great Big Breakfast event this April. Please get involved if you can and host a special breakfast party for friends, family workmates or bring your community together and invite your neighbours. For a small donation of £3 each they can feed a child a healthy, nutritious breakfast for two school weeks. How incredible is that.”

Actor Larry Lamb, best known for Gavin & Stacey and EastEnders, said: “Magic Breakfast is one of the most important charities doing its best to look after children in England and Scotland, and one that I am proud to support.

“A good breakfast is essential and a keystone of the day. Children can’t work on an empty stomach; they’ve got no energy and will be sleepy by mid-morning. Providing a child with something to set them up for the day is both a joy and a gift.

“We’re building the next generation here, which is why I’m supporting The Great Big Breakfast and urging people to get involved wherever they can by hosting their own special breakfast party. A little really can go a long way and with everyone working together we can help feed even more children and ensure they get the most from their morning lessons.”

Star of Being Human, Years & Years and more recently American Horror Story NYC, actor Russell Tovey added: “One thing I am really passionate about is education. I loved school and the thought that there are millions of children up and down the country who are not able to enjoy it or concentrate because they are hungry is just totally unbelievable. It’s extremely shocking to me.

“Please support Magic Breakfast by getting involved with their annual Great Big Breakfast event. Host it in your house with all your friends, in your office, wherever. All we’re asking is that every person who takes part donates just £3, enough to feed a kid breakfast for two school weeks. Easy peasy right? It’s truly wonderful that Magic Breakfast is there and long may they reign. No kid should ever go hungry.”

Chief Executive of Magic Breakfast, Lindsey MacDonald commented: “We are deeply concerned to see such a rapid increase in the number of families living with food insecurity. A Magic Breakfast makes a significant difference to many children, young people, and their families, but we need your help. I’m looking forward to seeing lots of people up and down the country gather with their friends, family, and work colleagues to enjoy a fun breakfast and help us in our fight to end morning hunger as a barrier to learning.”

In addition to tackling hunger, we know that children and young people who benefit from a Magic Breakfast improve their levels of attendance, behaviour, and attainment. The real magic of breakfast is that simply by filling hungry tummies, we increase their long-term economic prospects and life chances and close the poverty gap. That’s why breakfast matters. 

For more details about Magic Breakfast visit www.magicbreakfast.com

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