Day: 4 May 2023

Veridooh partners with iQOOH as demand for independent verification grows

Stuart Mitchell

Award-winning adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to give more advertisers the ability to independently track and measure their OOH campaigns. Through the partnership, all iQOOH clients will be able to verify their DOOH campaigns, giving them an added layer of trust and transparency in the sector. Veridooh’s world-first proprietary and patented solution, SmartCreativeTM, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. The technology provides more than 400 metrics on campaign delivery in one easy-to-use dashboard.…

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Support Magic Breakfast’s Fuel For Success Campaign And Help Feed Hungry Tummies This Exam Season

Stuart Mitchell

Starting the day hungry impacts greatly on education, leaving youngsters unable to concentrate at school as they ache for something to eat. Sadly, this will be the case for many young people preparing to sit exams up and down the country this summer. Children’s charity Magic Breakfast provides healthy breakfasts to more than 200,000 youngsters who arrive at school each day too hungry to learn and will launch its annual Fuel For Success campaign on May 1st. The campaign will not only highlight the effect that eating a nutritious breakfast…

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Drops In The Ocean OOH campaign will address the fragility of Britain’s wildlife habitats

Stuart Mitchell

As the world reaches a pivotal moment in climate change and the future of Britain’s wildlife hangs in the balance, Ocean Outdoor is to support 13 environmental charities under its Drops In The Ocean programme. Two leading UK conservation organisations, the Wildfowl & Wetlands Trust (WWT) and the Canal & River Trust, will both be given substantial space on Ocean’s outdoor screens across the UK, mobilising local communities as nature activists to help reverse the biodiversity crisis. Internationally, the Coral Restoration Foundation™ has also been awarded airtime to amplify its…

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A Google and WARC report. Retail’s balancing act: A guide to sustainable performance

Stuart Mitchell

A complex post-pandemic retail landscape, including a shift to omnichannel shopping, has resulted in a need to rebalance marketing strategies to ensure customer experiences are both seamless and profitable. To succeed in retail and deliver both value and sustained growth means taking a balanced and nuanced approach. Getting this balance right is crucial as marketers increasingly come under pressure to do more with less. In ‘Retail’s balancing act: A guide to sustainable performance’, released today by WARC in partnership with Google, the white paper provides marketers with a guide to…

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Chipotle Announces 2023 Environmental, Social And Governance Goals Tied To Executive Compensation

Stuart Mitchell

Chipotle Mexican Grill has announced its 2023 Environmental, Social and Governance (ESG) goals tied to executive compensation: Purchase at least 37.5 million pounds of local produce, up from 36.4 million pounds in 2022. Improve the retention of its diverse U.S.-based restaurant support center and field operations employees. Institute composting programs in at least 23% more restaurants. This goal aligns with Chipotle’s broader objectives of increasing its diversion rate and reducing waste to landfills by 5% by 2025. The achievement of these goals, which are categorized by Food & Animals, People,…

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