This February UK breakfast brand FUEL10K repeated its support for FareShare by committing to a nationwide porridge donation project. Throughout the month of February, FUEL10K will be donating a portion of porridge for every pot of porridge they sell.
“This is our second collaboration with FareShare and it means so much to all of us at FUEL10K. At a time when so many people and organisations are struggling, we count ourselves extremely fortunate to be in a position to be able to donate so many of our nutritious breakfasts.”
Scott Chassels, MD of FUEL10K
Through on-shelf promotions and nationwide listings with supermarkets, online retailers and convenience stores, FUEL10K expect the sales of their Protein Boosted Porridge Pots in one month alone to generate over half a million portions of porridge to be donated to the many frontline charities and community groups that FareShare work with.
Scott Chassels, MD of FUEL10K, explains: “This is our second collaboration with FareShare and it means so much to all of us at FUEL10K. We’re delighted to be working so closely with them again. At a time when so many people and organisations are struggling, we count ourselves extremely fortunate to be in a position to be able to donate so many of our nutritious breakfasts. Teaming up with such a credible organisation as FareShare, means that we can be confident that our porridge will reach those most in need.”
Lindsay Boswell, CEO at FareShare, said: “We are excited to be partnering with FUEL10K for the second year running to help us get even more nutritious food to the 10,500 charities we support. As a result of the pandemic, we have faced unprecedented demand for food from our network and FUEL10K’s generous donation will go a long way in allowing us to meet the increased need.”
FUEL10K’s porridge pot range is now available in five delicious flavours; Chocolate, Super Berry, Golden Syrup, Salted Caramel, and Apple & Cinnamon. They are widely available in major UK grocery stores ASDA, Tesco, Morrisons, Co-Op and Booths, as well online at Amazon and in many convenience stores, including Nisa, Costcutter, Key Stores and Spar.