Customers will receive a 10% off voucher for George.com when they pack up their old and unwanted clothes, returning them to one of the retailers participating stores which can be located through the store locator page.
The ‘Take Back’ scheme provides customers with a label or QR code so they can drop their clothes through Asda’s ‘toyou’ click and collect service.
The move is part of the retailer’s ‘George for Good’ commitment to drive down textile waste, preventing thousands of tonnes of clothing from going to landfill each year, as well as raising vital funds for Asda’s Tickled Pink campaign, which supports Breast Cancer Now and Coppafeel.
Mel Wilson, Global Professional Lead – Sustainable Sourcing and Quality, said:
“It’s really important for our customers and colleagues that we tackle the issue of not just sourcing our clothes more sustainably, but that we encourage everyone in the UK to think about the issues of waste and how to make fashion and textiles more circular so that we really can reduce the number of garments that go into landfill. We know that through this pandemic there has been a huge demand for garment recycling with many customers clearing out their wardrobes, so it’s been a big priority for us to make sure that we can not only help to facilitate recycling textiles in a simple and easy way, but that we are also able to give these items a second lease of life and help to drive much needed funding for our charity partners.”
Jack Ostrowski, CEO of Yellow Octopus Group, said:
“We are thrilled to assist ASDA in its effort to drive down textile waste and divert fashion goods from going to landfill. It is important for the whole fashion industry to transition from linear to circular business model and George is leading the way to achieve this ambitious goal.”
In addition to the ‘Take Back’ scheme, Asda continues to support textile recycling with over 400 clothes banks in their carparks, which supports the Salvation Army.
The recycling scheme launches on Friday 26th February in participating stores and customers can find out more about what George is doing to support sustainable fashion at George.com.