George at Asda launches new second-hand vintage range

Continuing its commitment to sustainable fashion, George at Asda has announced it will be launching a new second-hand vintage fashion range in its stores, giving a new lease of life to pre-worn garments. In partnership with vintage fashion wholesaler ‘Preloved Vintage Wholesale’, the new concept will be rolled out across the UK, with customers able to buy vintage, retro and second-hand branded pieces, preventing thousands of tonnes of garments going to landfill each year. Following a successful trial in Asda’s sustainability store in Leeds, George is now launching the sustainable…

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George at Asda teams up with historical charity to encourage kids to get outside and grow

George at Asda have collaborated with the UK’s leading gardening charity, The Royal Horticultural Society (RHS), to create a new kidswear clothing and accessories range for kids aged 1-7 years The collection has been designed to encourage kids to get outside and ‘grow’ and features unique prints with joyful, hand-drawn illustrations of smiling vegetables, bright garden tools and colourful tractors. The kidswear range, which starts from age 1 and runs up to age 7, features slogans encouraging kids to reconnect with nature and to grow their own plants and veg,…

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George at Asda launches clothes recycling scheme which rewards customers for bringing back unwanted clothes

In partnership with Yellow Octopus Group, Asda has launched a new ‘Take Back’ scheme which supports customers to recycle their unwanted clothes and textiles with ease. Customers will receive a 10% off voucher for George.com when they pack up their old and unwanted clothes, returning them to one of the retailers participating stores which can be located through the store locator page. The ‘Take Back’ scheme provides customers with a label or QR code so they can drop their clothes through Asda’s ‘toyou’ click and collect service. The move is…

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George at Asda announces 100% of ladies’ bags are now vegan

As of 4th July, all of George at Asda’s ladies’ bags are now 100% vegan, meaning no animal-derived products are used in the making of the range. There is a selection of bags available in a variety of styles and colours, including a pale pink ring detail bag, a burgundy mini mock croc cross body bag and a mock croc black bag, making them a must have for this summer’s wardrobe. The collection will also continue to offer the same great value with prices starting from just £10. The full…

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George at Asda announce the launch of the UK’s first supermarket sustainably sourced school uniform

Leading supermarket fashion retailer George at Asda has announced that it’s launching a sustainably sourced school uniform as part of its George for Good commitment, offering customers the chance to buy recycled or sustainably sourced school clothing from one of the top four supermarkets for the first time. The majority of the range will be responsibly sourced via the Better Cotton Initiative (BCI). BCI is the largest cotton sustainability programme in the world, and together with its partners, the programme provides training on more sustainable farming practices to more than…

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