Tag: George

BBC Children in Need & George at Asda collaborate for second year with author and illustrator Liz Pichon to create the charity’s official t-shirt for 2023

Stuart Mitchell

BBC Children in Need & George at Asda have today announced their second collaboration with world famous children’s author and illustrator Liz Pichon – who is famous for her illustrated best-selling Tom Gates book series – to create this year’s Official T-Shirt, which will raise money for the charity. This unique unisex t-shirt features BBC Children in Need’s iconic Pudsey character in Liz’s signature doodle style. This is the second t-shirt that Liz has designed for BBC Children in Need and Asda. This year, all money raised through the sale…

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Asda becomes first supermarket to join the effort to encourage vaccine uptake with George voucher offer

Stuart Mitchell

Asda has become the first supermarket to offer a reward to young people who receive the Covid 19 vaccine by offering a £10 voucher off clothing at George when 18-30 year olds visit one of their three vaccination centres. The supermarket became the first in the UK to open a Covid 19 vaccine centre in January 2020 and has since administered over 90,000 vaccines in vaccination clinics in three of its stores in Cape Hill (Birmingham), Watford and Old Kent Road (London). Asda has this week continued its effort to…

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George at Asda launches new second-hand vintage range

Stuart Mitchell

Continuing its commitment to sustainable fashion, George at Asda has announced it will be launching a new second-hand vintage fashion range in its stores, giving a new lease of life to pre-worn garments. In partnership with vintage fashion wholesaler ‘Preloved Vintage Wholesale’, the new concept will be rolled out across the UK, with customers able to buy vintage, retro and second-hand branded pieces, preventing thousands of tonnes of garments going to landfill each year. Following a successful trial in Asda’s sustainability store in Leeds, George is now launching the sustainable…

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George at Asda teams up with historical charity to encourage kids to get outside and grow

Stuart Mitchell

George at Asda have collaborated with the UK’s leading gardening charity, The Royal Horticultural Society (RHS), to create a new kidswear clothing and accessories range for kids aged 1-7 years The collection has been designed to encourage kids to get outside and ‘grow’ and features unique prints with joyful, hand-drawn illustrations of smiling vegetables, bright garden tools and colourful tractors. The kidswear range, which starts from age 1 and runs up to age 7, features slogans encouraging kids to reconnect with nature and to grow their own plants and veg,…

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George at Asda launches clothes recycling scheme which rewards customers for bringing back unwanted clothes

Stuart Mitchell

In partnership with Yellow Octopus Group, Asda has launched a new ‘Take Back’ scheme which supports customers to recycle their unwanted clothes and textiles with ease. Customers will receive a 10% off voucher for George.com when they pack up their old and unwanted clothes, returning them to one of the retailers participating stores which can be located through the store locator page. The ‘Take Back’ scheme provides customers with a label or QR code so they can drop their clothes through Asda’s ‘toyou’ click and collect service. The move is…

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