Instead of requesting donations this Giving Tuesday, the American Society of Transplantation (AST), in partnership with ORGANIZE, are encouraging individuals impacted by an organ donation or transplant to use the power of storytelling to film a short gratitude video to raise awareness about importance of registering to be an organ donor at tribute.co/power2save.
The objective of the campaign is to help educate and engage audiences around the critical need for organ transplant research and give them a free way to be engaged on the national holiday of giving back: Giving Tuesday. Recipients of organ transplants can share their powerful stories through a series of two minute long testimonials expressing their gratitude for their donor and donor families.
Additionally, educational resources about the desperate need for research are embedded in the online portal hosted by Tribute.co. Over 700,000 Americans have received a life-saving organ transplants but they do not last for a lifetime. Many patients will require a second or third transplant due to organ rejection – but it doesn’t have to be this way.
“While there is likely to be a constant organ shortage, eliminating the need to re-transplant organs will save many lives,” said AST president, Dr. Ronald Gill. “Together with researchers and scientists committed to this effort along with public support, we can make a transplanted organ last for a lifetime and decrease the demand for organs.”
On average, a transplanted kidney lasts 15 years but organ rejection can threaten the life span by seven and half years. However, transplantation research can change this reality and offer better outcomes for organ recipients.