A focus on short-term marketing ROI ignores half of media returns

Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the industry’s focus on short-term measurement, means marketers do not have a holistic view of the impact of their full-funnel marketing, and risk making misguided budget decisions. A new study by WARC in partnership with Google, highlights the latest research in EMEA on the importance of measuring both short-term and long-term effectiveness, the connection between brand metrics and sales, and how the latest technological and methodological advancements around measurement may help advertisers have a…

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Soorty Unveils SS26 Collection at Kingpins Amsterdam with a Focus on Innovation, Sustainability, and Performance

Soorty, a global leader in sustainable denim innovation, proudly presents its Spring/Summer 2026 (SS26) collection, Denim Horizons, at Kingpins Amsterdam. This collection reflects Soorty’s commitment to blending cutting-edge technologies with conscious practices, creating fabrics and garments that meet the evolving demands of the modern consumer. Denim Horizons is a celebration of Soorty’s dedication to purpose-driven design. Through innovative fabric blends, resource-efficient processes, and forward-thinking collaborations, the collection delivers on style, performance, and sustainability. Soorty’s factories operate on green energy, recycling water, and repurposing production waste when delivering its innovative and…

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Unpaid carers under huge financial pressure are forced to cut back on essentials, heating and food

Unpaid carers are finding it increasingly difficult to afford day-to-day living costs, with the worry and anxiety of this further affecting their mental health and wellbeing. New statistics from the Carers UK State of Caring Survey 2024 in a report funded by abrdn Financial Fairness Trust show a concerning trend as carers increasingly take drastic measures to cope with their financial situation. Of the 12,500 people answering this year’s survey, 61% said they were worried about living costs and managing in the future. Over a third (35%) said they don’t…

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Benevity celebrates over $140 million donated and a 17% increase in volunteer hours logged on GivingTuesday

Benevity, Inc., the market-leading global provider of corporate social responsibility solutions, announced that over $140 million was donated to nonprofits through its platform on GivingTuesday. This marks another milestone day of donations and volunteer efforts supported on Benevity’s platform with 637 companies participating this year. With more than 148,000 individuals coming together to support over 56,000 nonprofits across 122 countries and territories this year, Benevity saw donation dollars per donor increase by an estimated 2% year over year. The most popular causes that companies and individuals contributed to this year…

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ILO Director-General calls for enhanced international cooperation to address global labour challenges

Gilbert F. Houngbo, Director-General of the International Labour Organization (ILO), has urged for stronger international cooperation to address pressing global labour challenges and advance social justice worldwide. In statements delivered at the World Bank Group / International Monetary Fund (IMF) Annual Meetings in Washington D.C., Houngbo stressed the need for coordinated action to tackle unemployment, inequality, and the impacts of climate change on the world of work. “The complex challenges facing the global labour market require a united and collaborative approach. International cooperation is not just beneficial; it is essential…

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