The Gold, Silver and Bronze winners are announced for the WARC Awards 2025 – Europe. Now in their fifth year, the awards, in association with LIONS, honour marketing and strategic effectiveness.
Three gold, three silver and seven bronze accolades have been awarded for Europe. Campaigns for both global and local brands, and for a diverse range of product categories including consumer packaged goods (CPG), insurance and business software, are represented showcasing how marketers are driving growth across different sectors.
The United Kingdom has won the most awards (7). Belgium (1), Czech Republic (1), Germany (1), Netherlands (2), Slovakia (1) and Spain (1) are all in joint positions.
The Europe jury, made up of top industry experts from across the region, followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness.
Commenting on the winners, Christoffer Rönnblad, Jury Chair, WARC Awards Europe & Chief Marketing Officer, Nordics, McDonald’s, said: “The winners of the WARC Awards 2025 for Europe showcase the strength and resilience of strategic marketing across the region. The jury saw some outstanding examples of craft and enviable results, but above all were impressed by the industry’s generosity in sharing the stories behind their ideas.”
The Gold, Silver and Bronze winners are:
Silver
- Hell hath no fury like a granny scammed · O2 · VCCP, London · United Kingdom
Bronze
- Creative fast aid · Triad · Triad Advertising, Bratislava · Slovakia
Bronze
- Pink sky thinking · The Barbie Movie · PHD, London · United Kingdom
Gold
- Find Your Summer – How Magnum challenged category seasonality · Magnum · Lola MullenLowe, Madrid · Spain
Gold
- Call Glenn · Child Focus · VML Belgium, Antwerp · Belgium
Silver
- There’s a glass & a half in everyone · Cadbury · VCCP, London · United Kingdom
Bronze
- The value of a point of view · HSBC UK · VML, London · United Kingdom
Partnerships & Sponsorships category
Bronze
- Turbokaddy · Kaufland · OMD Czech, Prague · Czech Republic
Gold
- A Piece of Me · KPN · Dentsu Creative, Amsterdam · Netherlands
Silver
- It’s all in your head: How Nurofen tackled a hidden health crisis to regain category leadership · Nurofen · McCann, London · United Kingdom
Bronze
- Waiting to Live:Shining a light on children waiting for a transplant · NHS Blood and Transplant · VML, London · United Kingdom
- You already vote, so vote · My Life, My Say · Ogilvy, London · United Kingdom
Bronze
- Animal alerts · PetPace · Mediaplus Germany, Munich · Germany
No metal has been awarded in the Customer Experience and Instant Impact categories.
The Gold winners will automatically progress to compete at a Global level where a Grand Prix awarding jury made up of all the regional jury chairs – Asia-Pacific, Europe, Latin America, Middle East & Africa, North America – and other regional judges will award the coveted WARC Grands Prix, the ultimate recognition for marketing success. The Grands Prix will be revealed on 13 May via the Effectiveness Show screened on warc.com.