Greenpeace Launch Mission To Minimise Meat Production And Consumption.

In order to shift the broken meat and dairy system, Greenpeace have one ambitious goal: the reduction of meat and dairy production and consumption by at least 50% by 2050.  If left unchecked, agriculture is projected to produce 52% of global greenhouse gas emissions in the coming decades, 70% of which will come from meat and dairy.

We all want to live in a world with clean water,  lush forests, and  abundant and  nutritious food. We want our children to be able to grow  up strong and thrive on a healthy planet. With this in mind, Greenpeace International is launching a new global campaign calling for a major shift in the way we eat and farm, kicking things off with a launch film.

Meet Team Plant! Cute, fun and brave, Team Plant are 3 kids on a mission to fix the global meat crisis and fast. The launch film shows the kids investigate, intervene and challenge the root causes of the problem as well as kick-start a global movement that’ll make a difference. “We came up with the concept for this film as a way to introduce a sense of playful lightness to a complex and serious issue. Working with the cast was a fun process and we hope their infectious energy will spill out to the audience and inspire people to get involved in the campaign.” – Andrew & Ben Carver, Directors, Raindown

Greenpeace state: “Intensive meat  production is tearing down  our forests, polluting  our water, warming  the planet and harming  our health. Meat production releases as much  greenhouse gas emissions as cars, trains, ships and  airplanes combined. It pollutes rivers and  oceans with loads of animals waste. Intensive livestock farming even  contributes to antibiotic resistance, and  the amount of meat  we eat increases the risk of cardiovascular diseases, type-2 diabetes and  some cancers.

We have the power to change our schools, cities, and governments. We can  ask for more plant-based food and  less meat  in our schools, universities and  public canteens. We can  demand governments support small-scale ecological farmers instead of subsidising industrial meat  companies. By choosing less industrial meat  and  more  connection with our food and  the people who produce it, we can  stop the meat  industry from harming the environment and  our health.”

“Something is rotten in our food system. Governments continue to support massive meat and dairy operations, leading to more and more meat consumption… Instead, they should be supporting the increasing numbers of farmers shifting towards ecological production of healthy foods, and helping people access healthy plant-based foods. Together, we can loosen the grip of industrial animal agriculture on our food system and build a healthier world for our generation and the next.” said Bunny McDiarmid, Executive Director of Greenpeace International


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