Hard Rock International Announces Its Annual Pinktober® Campaign Pledging Support For Breast Cancer Awareness And Research

Hard Rock International continues its steadfast support for breast cancer awareness and research with its annual PINKTOBER® campaign taking place throughout October. This PINKTOBER campaign celebrates over two decades of Hard Rock’s encouragement to bring awareness and assistance to this important cause. Through Hard Rock’s charitable arm, the Hard Rock Heals Foundation®, Hard Rock Cafe, Hotel and Casino locations worldwide will be participating in the campaign by offering limited-edition, pink themed merchandise that benefits national and local breast cancer charities. Hard Rock’s continuous support for breast cancer awareness and research highlights the brand’s enduring commitment to its “Love All – Serve All” and “Take Time to Be Kind” mottos, which places emphasis on improving the lives of people and communities around the world.

This year, Hard Rock International is offering uniquely designed, limited-edition merchandise that gives back, including a face mask featuring the universally symbolic Pink Ribbon, as well as its newest PINKTOBER Pink Ribbon lapel pin. This merchandise is available for purchase at Hard Rock’s Rock Shop® locations and the brand’s online retail site https://shop.hardrock.com.

“Our climate has changed dramatically in 2020, but it cannot distract from the importance of the continued promotion of Breast Cancer awareness and research,” said Jon Lucas, Chief Operating Officer of Hard Rock International. “Hard Rock International is proud to lend its unwavering support toward this global issue, raising over $7 million since the program’s inception to further spread the message of courage and hope among fighters, survivors and their loved ones on a local and global scale.”

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