Children’s fashion brand Janie and Jack debuts its ‘Think Pink’ campaign to launch their new collection that supports breast cancer research and women diagnosed with the disease. The Think Pink Collection benefits The Pink Agenda, a nonprofit committed to raising money for breast cancer research and granting wishes through FAB-U-WISH™, an initiative established by breast cancer survivor and TV personality Giuliana Rancic, which helps women undergoing treatment feel their best. Inspired by stories within the company, Janie and Jack has partnered with a team of survivors and activists to launch the campaign. In addition to Janie and Jack employees and customers, Tamera Mowry-Housley, who lost her grandmother to breast cancer last year, joins the campaign to amplify the charitable partnership. The campaign shares their experiences with breast cancer in an effort to inspire hope and educate on preventative measures. Janie and Jack and The Pink Agenda will grant wishes across the country through FAB-U-WISH to recognize deserving moms and their inspiring breast cancer fight. To further support the cause, from May 10th through June 21st, 2020, the Janie and Jack Think Pink collection will donate 25% of sales to The Pink Agenda and FAB-U-WISH and collect donations from customers at checkout, with a minimum donation of $250,000.
“At Janie and Jack, our customers and team members are at the heart of everything we do,” said Shelly Walsh, SVP and General Manager, Janie and Jack. “Inspired by the touching stories from within our family, we wanted to honor survivors with this give-back campaign in support of breast cancer awareness. With everything going on in the world, we believe that now more than ever is a time to provide hope for those fighting for their health and recognize their resilience and strength through our optimistic think-pink collection and inspiring partners.”
Janie and Jack teamed up with Giuliana and Tamera, both friends of the brand and moms, to kick off the campaign given their personal connections to the cause. Janie and Jack will grant four wishes in partnership with The Pink Agenda and Giuliana’s FAB-U-WISH to surprise moms who are undergoing breast cancer treatment with an unforgettable family moment. Donations raised during the campaign, through a portion of collection sales and a point-of-sale option at checkout, will be used to grant additional wishes throughout the year.
“I created FAB-U-WISH to help women facing breast cancer experience a fabulous wish,” said Giuliana Rancic. “During my own treatment, I longed for special moments where I felt like myself again. I’m thrilled to help Janie and Jack launch this campaign and to partner with The Pink Agenda to grant wishes to deserving women across the country in need of a smile.”
The Janie and Jack Think Pink Collection offers over 40 pieces of standout clothing and accessories, with looks for girls and boys, newborn to age 12, with the addition of adult styles for women and men to create coordinating moments for the entire family. For girls, the all-pink collection includes jumpsuits, elegant dresses with floral details, ruffle and gingham prints, plus one-of-a-kind accessories. For boys, the collection includes a dapper pink linen button down, pink and white striped swim trunks and accessories. With coordinating styles for mom and dad, the whole family can have a #twinning moment that not only turns heads but gives back too. Priced from $9-$128, the collection is available for purchase starting May 10th.
Join Janie and Jack in support of The Pink Agenda and FAB-U-WISH. Shop the Think Pink Collection online at janieandjack.com/thinkpink or by visiting a Janie and Jack store when it is safe to begin opening again, or make a point of sale donation at checkout through June 21st. Join the conversation on social media by tagging #thinkpink, #FABUWISH, @janieandjack and @thepinkagenda. To apply or nominate a loved one for a wish grant, https://www.thepinkagenda.org/fab-u-wish/apply-now/.
*From May 10 – June 21, 2020, The Pink Agenda and FAB-U-WISH will receive (I) 25% of sales of the Think Pink collection and (II) 100% of donations collected at the checkout at janieandjack.com and Janie and Jack stores in the U.S. Janie and Jack commits to a minimum donation of $250,000 regardless of sales. Excludes third party items.