Havas Media Group (HMG), has announced the launch of “BIPOC Media Connections,” a program designed to help advertisers direct more revenue to support Black-owned and Hispanic-owned radio stations across the United States. This initiative follows the successful launch of Havas’ Social Equity Marketplace last summer.
With more than 180 minority-owned radio stations participating, including those represented by Katz Media Group and Gen Media Partners, BIPOC (Black, Indigenous and People of Color) Media Connections helps marketers reach millions of Black and Hispanic American consumers. The offering gives advertisers a more efficient way to access and place buys on Black and Hispanic-owned stations at scale with the ability to customize delivery based on specific marketing needs.
Peter Mears, Global CEO remarks: “In a time where consumer and client sentiment are focused on social action in many forms, we felt it was important to collaborate in launching a product like BIPOC Media Connections. Products like this and our Social Equity Marketplace allow clients to take positive actions with their media spend. We are thrilled to bring this solution to our clients.”
“Radio has a very powerful and meaningful connection in the Black and Hispanic communities it serves,” said Mark Gray, Chief Executive Officer of Katz Media Group. “We are proud to support long-time partner Havas and amplify this important program dedicated to making it more efficient for advertisers to invest on minority-owned radio stations nationwide.”
“The opportunity to make it easier for advertisers and their agencies to place buys on the minority-owned radio stations that Gen Media Partners represents is a win for everybody,” stated Kevin Garrity, Chief Executive Officer of Gen Media Partners. “Havas has shown great leadership with this initiative that targets the often underserved Black and Hispanic communities.”
About Havas Media:
Havas Media Group (HMG) is the media experience agency. HMG delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. HMG is part of the Havas Group, owned by Vivendi, one of the world’s largest integrated content, media and communications groups. HMG also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to more than 10,000 specialists across 150 countries worldwide, with 62 Villages. Global clients include Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Swarovski, Reckitt Benckiser, among many others.