Tag: Havas Media

Havas Media Launches BIPOC Media Connections, Designed to Direct Revenue to Black-Owned and Hispanic-Owned Broadcasters

Stuart Mitchell

Havas Media Group (HMG), has announced the launch of “BIPOC Media Connections,” a program designed to help advertisers direct more revenue to support Black-owned and Hispanic-owned radio stations across the United States. This initiative follows the successful launch of Havas’ Social Equity Marketplace last summer. With more than 180 minority-owned radio stations participating, including those represented by Katz Media Group and Gen Media Partners, BIPOC (Black, Indigenous and People of Color) Media Connections helps marketers reach millions of Black and Hispanic American consumers.  The offering gives advertisers a more efficient…

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Havas Media ask are we seeing the end of gender?

Stuart Mitchell

Gender is a hot-button issue in 2017, with gender-related controversies multiplying around the world. But will there come a time when gender is regarded as no more important than a person’s height, handedness, or hair color? Based on the findings of Havas Group’s recent survey of more than 12,000 people in 32 countries and the accompanying “The Future Is FeMale” report (downloadable here), a nongendered future may be in the cards. “The media is raging with arguments about pay gaps, harassment, sexploitation, rape culture, mansplaining, and manspreading, not to mention…

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