Havas Media Group (HMG), has announced the launch of “BIPOC Media Connections,” a program designed to help advertisers direct more revenue to support Black-owned and Hispanic-owned radio stations across the United States. This initiative follows the successful launch of Havas’ Social Equity Marketplace last summer. With more than 180 minority-owned radio stations participating, including those represented by Katz Media Group and Gen Media Partners, BIPOC (Black, Indigenous and People of Color) Media Connections helps marketers reach millions of Black and Hispanic American consumers. The offering gives advertisers a more efficient…
Read MoreHavas Media Launches BIPOC Media Connections, Designed to Direct Revenue to Black-Owned and Hispanic-Owned Broadcasters
