Day: 16 December 2020

Dartmouth Brands Partners with Help for Heroes to Create Watches Fit for a Hero

Stuart Mitchell

Help for Heroes has partnered with watchmakers, Dartmouth Brands, to launch a range of unique, co-branded watches that represent the services that make up our British Armed Forces. Beginning with AVI-8, the limited-edition Flyboy Engineer Automatic showcases powerful yet subtle design cues to pay tribute to those who have sacrificed their lives for the nation, past and present. The next watch is the Spinnaker Spence Automatic Help for Heroes Limited Edition, which will be launched in January followed by the AVI-8 Hawker Hurricane Help for Heroes Chronograph Limited Edition. Behind…

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UK firms prioritising corporate purpose – New research from ICCO World PR Report

Stuart Mitchell

Public relations professionals in the UK are seeing greater attention to corporate purpose from agency heads, according to figures revealed in the International Communications Consultancy Organisation (ICCO) World PR Report. The report – published in partnership with PRovoke and Opinium – delivers a robust snapshot of the global PR landscape, revealing the issues, trends, and opportunities for agencies across seven worldwide regions. This year, the survey included new questions to reflect the challenges of the pandemic, as well as increased focus on diversity and racial equity. PR with purpose is becoming…

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Ad Council Joins the White House, HHS and CDC to Launch COPING-19 Campaign on Mental Health Struggles amid Covid-19 Pandemic

Stuart Mitchell

More than 40% of Americans report that they are struggling with mental health conditions as a result of the Covid-19 crisis, according to an August 2020 survey reported in the Centers for Disease Control and Prevention (CDC) Morbidity and Mortality Week Report. The Ad Council is joining the White House, the U.S. Department of Health and Human Services (HHS), CDC and the CDC Foundation to launch COPING-19, a national public service advertising (PSA) campaign aimed at raising awareness and providing Americans with tips and resources to help people who are…

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Doing It For The Kids: Business Leaders With Children Most Likely To Take Action On Climate

Stuart Mitchell

80% of sustainability business leaders with children say their corporate sustainability policies have been influenced by thinking about what the planet will look like for their own children, according to new research released today by the UK’s number one baby food brand, Ella’s Kitchen. The survey of 500 of the UK’s C-Suite leaders with responsibility for sustainability found that two thirds (64%) of those who were parents have actively taken steps to change their company’s sustainability policy following a conversation they have had with their child.  While the findings show that…

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New Community Interest Company set to help connect the public with inspiring stories

Stuart Mitchell

Research published recently suggests millions of Brits who have overcome adversity in life have a secret desire to tell their story to the media, but don’t know how. Over two-fifths of the public (44%) told Sapio Research that they felt they had overcome a significant challenge in their lives such as disability, discrimination, poverty, isolation or prejudice. While 38% of those overcoming challenges would never speak publicly about their experience, many are prepared to speak out and share their experiences to help others in their situation learn from them. One…

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