Help for Heroes and McCann UK launch “40,000 strong”

Help for Heroes works with McCann UK to highlight the struggles of wounded veterans with a miniature model installation located at Manchester’s Arndale Centre. The work highlights the individual models in the installation, which are based on real-life veterans. Each tells its own story of help and recovery thanks to the charity. 

In exchange for a donation through the charity’s website, supporters will receive their own boxed model veteran from the exhibition. The scale model designs of the 40,000 Strong were based on real-life veterans. Each with their own story to tell in social channels of how Help for Heroes have supported them on their road to recover and lead positive lives.

The exhibition and online campaign was produced in collaboration with Facebook as part of Campaign’s Hack 50 initiative, powerfully brings to life a newly-released statistic that 40,000 people have left the military through injury over the past 20 years. Thousands of them fall through significant gaps in support.

The installation stands as a demonstration of the Charity’s public ask to help all wounded Veterans stand strong and to highlight the gaps in the Ministry of Defense’s support during their medical discharge process. In exchange for a donation through the Charity’s website, supporters will receive their own boxed model Veteran from the 40,000 Strong exhibition, with money raised going towards funding Help for Heroes vital work.

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