Idealist and BBDO New York Launch New ChatBot for Good

Idealist, the most popular online resource for the non-profit sector, has launched the world’s first ChatBot for good.  

People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin. 

So BBDO New York partnered with Idealist to create Ida, a friendly engaging bot on Facebook Messenger, giving people a whole new way to do good, quickly and easily. By providing simple information like your passions, location and how you want to help, Ida matches consumers with charities tailored to their interests. 

Connect with Ida here

And to see how Ida works, they released a video.

The launch of the bot is supported by three online films, which serve to illustrate that we like in a world where life can get in the way of doing good.

View the films here:

Senior Creative Director of BBDO Lauren Cohen told us: “Like all BBDO work, Ida was born out of a powerful insight – that good actions are limited by opportunity, not intent. Ida isn’t innovation for innovation’s sake; it’s making people’s lives easier and better. We felt so fortunate to partner with Idealist to make them an even more valuable resource to those who are looking to do good.”


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