Through this partnership parents-to-be who are attending NCT Antenatal Courses will receive a John Lewis offer in the famous NCT ‘Gift Pack’. This will invite them to take advantage of free nursery advice from a specially trained John Lewis Partner, and offers worth £70 at one of the 42 John Lewis shops which have a nursery advice service.
When expectant parents attend a nursery advice appointment at John Lewis & Partners they will be given a free Jellycat cuddly toy worth £9, a £50 voucher to spend in the shop when they spend £500 on Nursery and Baby products, as well as vouchers to enjoy free hot drinks and cake for two.
Christine Kasoulis, Partner and Fashion Buying Director at John Lewis said; “Both NCT and John Lewis & Partners have been helping new parents for many years, so this feels like the perfect partnership to help expectant parents across the country. Like our nursery advice Partners, NCT are trusted to provide impartial information through their classes and courses.”
Caroline Star, Head of Partnerships at NCT said; “We are delighted to announce our new partnership with John Lewis & Partners, which will help us reach more parents in their first 1,000 days. Our Antenatal Courses reach nearly 100,000 new parents each year, helping them form support networks and life-long friendships”.
Last year, John Lewis & Partners gave advice to over 12,500 expectant parents who booked a nursery advice appointment with a John Lewis Partner . Every year NCT supports around two million parents and runs 6,300 antenatal courses with 95,500 parents.
John Lewis & Partners stock over 14,000 Nursery and Babywear products. These include market leading own brand nursery furniture, bedding and babywear, as well as popular brands in all categories including pushchairs, car seats and feeding products.