Krispy Krunchy Chicken® just announced a collaboration with The Leukemia & Lymphoma Society’s (LLS) Man & Woman of the Year campaign to help drive forward LLS’s goal of creating a world without blood cancers.
In an unprecedented move, Krispy Krunchy Foods, LLC, will be donating 100% of their corporate profits from the sale of the Krispy Krunchy Chicken® Sandwich to LLS where the money will help to fund blood cancer research, support families, and save lives. Krispy Krunchy® will be conducting this program in more than 2,400 of their stores. The program is called “Krunchy for A Cure” and will run from May 13th until June 28th.
LLS is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission is “Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.” Man & Woman of the Year is a nationwide philanthropic competition that has helped LLS invest nearly $1.3 billion in lifesaving research that is changing the landscape of cancer cures.
Katie Triplett, Executive Director of The Leukemia & Lymphoma Society New Orleans Chapter said, “The fight against blood cancers cannot be won without supporters such as Krispy Krunchy Chicken®, their operators, and their customers. Every action, every contribution is needed and valued. We are committed to working tirelessly until we find a cure.”
Krispy Krunchy Chicken® is one of the fastest growing hot food concepts in the convenience store business. Krispy Krunchy® was recognized by Thrillist, an online restaurant and food review media company, as “America’s Best Fried Chicken You’ve Never Heard Of.” They currently have more than 2,400 locations across 46 states and Mexico.
Allison Shapiro Dandry, Director of Communications and Technology for Krispy Krunchy® said, “This is the kind of support Krispy Krunchy® loves. Two great entities – Krispy Krunchy Chicken® and The Leukemia & Lymphoma Society – fighting together to find a cure for cancer. That’s a fight we want to win.”