Kurt Geiger launches partnership with WaterAid to help transform lives through clean water

To mark World Water Day last month, Kurt Geiger has launched a partnership with WaterAid on their newest summer accessory: the leather Kensington Quench Cross Body Water Bottle Bag with matching reusable water bottle.

The six-month partnership will see £15 from the sale of each £89 bottle going towards WaterAid’s valuable work to get clean water, decent toilets and good hygiene to some of the world’s poorest communities.

The limited edition Kensington Quench Water Bottle Bag  comes in two colours; quilted black and metallic rainbow and will be available to buy at online at kurtgeiger.com, selected Kurt Geiger  stores, Selfridges London and Harrods from 22 March – World Water Day.

Rebecca Farrar-Hockley, Chief Creative Officer, Kurt Geiger comments:

“It’s horrifying to think that 800 children die every single day due to lack of access to clean water and sanitation.

“In Britain we have clean and safe drinkable water available on tap, something we should not take for granted, especially when there are still so many people around the world who do not. We are proud to be supporting WaterAid through this partnership to help work towards a world where clean safe water is available to all.”

The exciting new partnership will provide the unique opportunity for customers to get their hands on a reusable bottle and bag in the iconic Kensington design, while also helping make a difference around the world.

Globally, one in nine people lack clean water close to home, while one in three have nowhere decent to go to the toilet. A lack of these basic human rights can have a serious impact on health, with 800 children dying every single day from related diseases.

This global crisis also affects education and livelihoods, especially for women and girls who often spend hours each day collecting water, holding them back from reaching their full potential.

WaterAid Director of Communications & Fundraising Marcus Missen said:

“WaterAid is excited to be working with one of the UK’s most coveted brands through our new partnership with Kurt Geiger.

“We are working towards a world where everyone everywhere has clean water and decent sanitation, and the business community has an important role to play in achieving this ambitious goal. By supporting WaterAid through the launch of this stylish new product, Kurt Geiger will help raise awareness of the global water crisis and enable its customers to support WaterAid’s work in a way that means something to them.

WaterAid works with local partners in 28 of the world’s poorest countries to bring lasting solutions to communities, while also working with the government to influence policy and practice.

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