With the culmination of the year’s industry awards marked by last week’s announcement of 2022 ONE Asia Creative Awards winners, Leo Burnett Chicago maintained its top spot in the Global Creative Rankings 2022, which incorporates results from all of The One Club for Creativity’s leading global, regional and local awards shows.
The global benchmark report is a complete ranking of agencies, brands and individuals based on points earned from their winning entries in The One Show 2022, ADC 101st Annual Awards, Type Directors Club TDC68/25TDC competitions, ONE Asia 2022, and The One Club Denver, San Diego, and Miami chapter awards programs. In addition to the global list, rankings for specific regions and countries can be viewed by using dropdown menus.
Leo Burnett Chicago’s stellar performance is largely based on wins for “The Lost Class” on behalf of Change the Ref. The office achieved the top spot in the mid-year release of the Global Creative Rankings in May 2022 at the conclusion of last year’s Creative Week, and maintained the position after the full-year’s points were totaled for all One Club global, regional and local shows.
Agency participation in the regional and local shows helps networks and holding companies with their global rankings. This was illustrated in 2022 in the strong showing in the just-announced ONE Asia Creative Awards by Ogilvy offices in Bangkok, Gurugram, Kuala Lumpur, Melbourne, Mumbai, Singapore, Sydney, and Tokyo, which helped propel the brand to the top agency network spot in the final 2022 ranking, and moved WPP from third place to first for holding companies.
“This 2022 Global Creative Ranking is truly comprehensive, for the first time encompassing more global, regional and local awards competitions than any other source,” said Kevin Swanepoel, CEO, The One Club for Creativity. “As the industry’s foremost global nonprofit organization for the creative community, The One Club is in a unique position to provide this definitive measure for global creative excellence.”
Highlights of the combined Global Creative Rankings 2022 are as follows (click link for each category to view the full list).
1. Leo Burnett Chicago
2. The New York Times Magazine New York
3. Area 23 New York
4. Ogilvy UK London
5. L&C New York
6. Ogilvy Mumbai
7. Special New Zealand Auckland
8. alma DDB Miami
9. Serviceplan Germany Munich
10. Dentsu Webchutney Bengaluru
1. L&C New York
2. Special New Zealand Auckland
3. Serviceplan Germany Munich
4. Mojo Supermarket New York
5. GUT São Paulo
6. Rethink Canada
7. Zulu Alpha Kilo Toronto
8. Jung von Matt DONAU Vienna
9. Innocean Worldwide Seoul
10. COLLINS New York
1. Google Devices & Services Creative Team Mountain View
2. Google Creative Lab New York
3. draftLine AB InBev Colombia Bogotá
4. 4creative London
5. Spotify In-House New York
1. Google
2. Apple
3. Cadbury
4. Dove
5. VICE World News
1. Change the Ref
2. Motor Neurone Disease New Zealand
3. Girls Who Code
4. The Columbia Journalism Review
5. WWF
Brand Parent Company Rankings:
1. Unilever
2. Mondelez
3. AB InBev
4. PepsiCo
5. VICE Media Group
1. Hungry Man Los Angeles
2. Suitcase Productions New York
3. The Post Office Auckland
4. Carbo Films Venice, CA
5. Active Theory Los Angeles
Music & Sound Company Rankings:
1. Beacon Street Venice
2. Agosto Lima
3. JSM Music New York
4. Jamute São Paulo
5. Hefty São Paulo
1. Ogilvy Group
2. Leo Burnett Worldwide
3. Publicis
4. DDB Worldwide
5. FCB
Agency Holding Company Rankings:
1. WPP
2. Publicis Groupe
3. Omnicom Group
4. Interpublic Group
5. Dentsu Group
1. United States
2. United Kingdom
3. China
4. Germany
5. Canada
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
1. “The Lost Class” by Leo Burnett Chicago for Change the Ref
2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam
3. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google
4. “David’s Unusables” by Special New Zealand and The Post Office, both Auckland, for Motor Neurone Disease New Zealand
5. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News
1. ArtCenter College of Design Pasadena
2. School of Visual Arts New York
3. Brigham Young University Provo
4. Filmakademie Baden-Württemberg Ludwigsburg
5. Berghs School of Communication Stockholm
The Global Creatives Rankings for individuals, who are listed at the agencies where they worked when the winning entries were produced, are as follows.
Creatives overall (tie): Caleb Dewart, executive producer, Leo Burnett Chicago; Mino Jarjoura, executive producer, Leo Burnett Chicago
CMO of the Year: Fernando Machado, Activision Blizzard
CCO of the Year: Fred Levron, worldwide creative partner, FCB Global; global CCO, Dentsu International
ECD of the Year: Sam Shepherd, Leo Burnett Chicago
GCD of the Year: Eduardo Tavares, Area 23 New York
Creative Director of the Year: Jason LaFlore, Leo Burnett Chicago
Art Director of the Year (tie): Katie DiNardo, Leo Burnett Chicago; Sofia Gahn, Leo Burnett Chicago
Copywriter of the Year: MacKenzie Hart, Leo Burnett Chicago
Designer of the Year: Ky Lee, Special New Zealand Auckland
Director of the Year: Bryan Buckley, Hungry Man Los Angeles
Illustrator of the Year: Sean Hannaway, Leo Burnett Chicago
Photographer of the Year: Neil DaCosta Portland
Typographer of the Year: Eve Steben, This Is Studio London
Freelancer of the Year: Igor Bastidas New York
Rankings are calculated by points garnered for award wins (details available here, select “View Points Information”).
The One Club for Creativity, producer of The One Show, ADC Annual Awards, ONE Asia Creative Awards, Type Directors Club competition, TDC Ascenders, Young Guns, and more, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
