Day: 21 September 2026

CAP – Regulating the Illusion of Intelligence in Ads

Stuart Mitchell

The ASA/CAP have released a post called: Regulating the Illusion of Intelligence in Ads. I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. AI can help humans in many ways, such as breakthroughs in drug discovery and digital voice assistants, but it has its limits. An AI assistant cannot actually “offer a helping hand” or “lend an ear”, but it will try to reply with the best response…

Read More

Sainsbury’s launches major new Modern Work Experience programme to help 10,000 young people into work

Stuart Mitchell

Sainsbury’s has announced the launch of a new Modern Work Experience Programme that will create around 10,000 opportunities over the next year for young people to develop skills, build confidence and gain insight into future careers. Modern work experience is a fresh take on the idea of a week’s work placement, with research showing that repeated, meaningful engagement with employers at school can significantly reduce the risk of becoming not in education, employment or training (NEET) by 80%1. Instead of a one-off, young people get a series of real, hands-on…

Read More

Bauer Media brings Audio, Publishing and Outdoor together for ASA’s Awareness campaign

Stuart Mitchell

Bauer Media is supporting the ASA’s Awareness campaign, using the scale of its Audio, Publishing and Outdoor portfolio to reach audiences across audio brands, magazines, digital platforms and outdoor billboards.   The partnership reflects Bauer’s commitment to building trust with audiences, advertisers and partners, while supporting greater confidence in the wider advertising industry.   Bauer are proud to be supporting the Advertising Standards Authority’s (ASA) Awareness campaign for a fifth year, helping to raise awareness with the public that advertising is regulated by the ASA, build trust in advertising and…

Read More