Day: 30 May 2021

Home Office partners with Channel 4 to tackle perceptions of the police in bold new recruitment drive

Stuart Mitchell

A powerful campaign exploring the public’s perceptions of the police and the experiences of black, female and LGBTQ police officers has launched across Channel 4’s TV, digital and social media channels as part of a unique partnership with the Home Office. Untold: The Police features members of the public from groups that are less likely to consider a career in policing interview serving police officers from those same communities The open and honest conversations are unscripted and the potential new recruits raise issues that are closest to them, including reaction…

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Tesco extends ambitious new health commitments to Central Europe and Booker

Stuart Mitchell

Tesco have announced a further extension of its ambitious health strategy, with commitments to help customers in Central Europe eat more healthily, and to further improve access to healthy alternatives for Booker’s business customers. The post below was published by Tesco: In March, we set out the latest step in our efforts to make our stores the easiest place for customers to shop for affordable, healthy, sustainable food. These commitments cover Tesco’s UK & ROI business, as our largest market and where our health work is currently most advanced. Our…

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New Survey Reveals Decline in Women’s Mental Health Linked To Communication Breakdown

Stuart Mitchell

EvolveMKD, a New York City-based digital marketing and communications firm, partnered with global market research firm Ipsos, to field a two-part survey amongst 1,000 U.S. consumers exploring the communication styles of men and women to better understand the effect on mental health. New research from the “Evolution of Communication” survey shows that even with the vast modes of communication available to them before and during the COVID-19 pandemic, women have been reporting greater declines than men in their mental health over the past decade, despite the myth that women are…

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Goodwill® Launches Rising Together™ Coalition with Anthem Foundation, Coursera, Google, Indeed and Lyft to Empower One Million People to Access Sustainable Careers by 2025

Stuart Mitchell

Goodwill, the leading workforce provider in North America, has announced a new, first-of-its-kind coalition called Rising Together™, which will work to create an equitable economic recovery and provide job seekers with the skills and supports needed to access sustainable jobs. Joining Goodwill with a goal of empowering one million people to access sustainable careers by 2025 are Fortune 50 companies and global philanthropic and business leaders, including the Anthem Foundation, Coursera, Google, Indeed and Lyft. Together, Goodwill and its partners are providing resources to address the widening skills gap and…

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Asda appoints Havas London as new creative agency

Stuart Mitchell

Asda has confirmed the appointment of Havas as its new retained creative agency following a comprehensive pitch process. The Havas partnership will see the agency take responsibility for the strategic development of the Asda and George brand and the supermarket’s CSR programme, starting with the September campaign. It also includes creative development and execution for the Asda brand. Eildih MacAskill, Asda Vice President of Creative & Marketing, said: “We are delighted to have appointed Havas London following a highly competitive pitch process. We are looking for a true partner agency…

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