“Brands and advertising as meaningful agents of change to break down stereotypes” is the name of the panel organized by McCann Worldgroup to collaborate with the Women Economic Forum, which will be held via streaming and for the first time in Chile on March 18 and 19.
The instance will have regional marketing references, such as Fernando Fascioli, president of MW for Latin America and the Caribbean; Adriana Noreña, vice president for Google Latin America; Macarena Bravo, Marketing Manager of General Motors Chile, Uruguay, Paraguay and Bolivia; and the lawyer Dolores Irarrázaval, member of the Board of Directors of the Council of Self-regulation and Advertising Ethics of Chile (CONAR). Likewise, the moderator will be Maribel Vidal, president of the MW Latam Women Leadership Council.
The session will take place on Thursday, March 18 at 09:45 ET., a day that will be welcomed by the UN High Commissioner for Human Rights and former President of Chile, Michelle Bachelet, and will include the impact produced at a global level by the renowned Fearless Girl campaign. The event, 100% online and free, is sponsored by the Chamber of Women and Business and organized by GoodBusiness Hub de Negocios. More information at wefchile.cl.