The ASA/CAP have released a post called: Digital Gold, Cartoon Dogs and the Moon – Advertising Cryptocurrencies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. So far, 2021 has been the year of cryptocurrency. Bitcoin and its fellow travellers like Ethereum and Doge (a currency shaped like a cartoon dog, invented as a joke that has made some of its early adopters millionaires) have…
Read MoreDay: 24 July 2021
McCann Worldgroup, L’Oréal and Movistar+ Leaders Named Ad Age Leading Women Europe
Senior leaders across McCann Worldgroup and client partners L’Oréal and Movistar+ have been recognised as Ad Age Leading Women Europe 2021 honorees. Selected for empowering teams, building relationships, driving business results, advocating for diversity and inclusion and taking risks, the 2021 recipients serve as catalysts for change in the industry and beyond. Nicky Bullard, Chairwoman, MRM Europe and Chief Creative Officer, MRM UK; Sheryl Marjoram, CEO, McCann London; Cristina Burzako, CEO of Movistar+ and Board Member at Telefónica Spain; and Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris, join Ad Age’s…
Read MoreWomen Moving Millions’ Give Bold, Get Equal Campaign Exceeds $100 Million in Commitments
Women Moving Millions (WMM), a global philanthropic community of women dedicated to creating a gender-equal world, announced that it exceeded its commitment to mobilize $100 million in resources from its member community by 2022. As of July 2nd, the Give Bold, Get Equal campaign has surpassed its $100 million target in record time, in under nine months instead of two years. The Give Bold, Get Equal campaign will continue into 2022. The campaign, launched last fall, called upon WMM members to commit $1 million or more to resource the leaders…
Read MoreFairtrade Launches Global ‘Bitter Sweet’ Campaign To Unwrap A Fairer Future For Cocoa Farmers
Fairtrade has unveiled a new global campaign, Bitter Sweet, featuring a stop-motion animation, “Unwrap a Fairer Future,” that literally unwraps the bitter truth behind unethical cocoa sourcing practices by some major chocolate manufacturers. From July 1-7, 2021, this global campaign reached people in 22 countries leading up to the film’s global debut across Fairtrade’s owned social channels on World Chocolate Day, July 7, 2021. ”Unwrap a Fairer Future” is a specially commissioned campaign film designed to show how choosing Fairtrade chocolate can change the lives of cocoa farmers. Produced by…
Read MorePayPal Commits Over $100 Million to Advance Financial Inclusion and Economic Empowerment of Women and Girls
PayPal Holdings, Inc. has announced a more than $100 million commitment to advance financial inclusion and economic empowerment for women and girls around the world over the next five years. The announcement was made during the Generation Equality Forum (GEF), a global gathering for gender equality, convened by UN Women and co-hosted by the governments of Mexico and France, in partnership with civil society. In support of its mission to build a more inclusive economy, PayPal was selected to join the Generation Equality initiative as a private sector lead for…
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