McCann Worldgroup Named #1 Agency Network for Promoting Good In “Good Report” From WARC and ACT Responsible

McCann Worldgroup was named the #1 advertising agency network for promoting good in the 2019 Good Report, a collaboration by WARC and ACT Responsible. The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. Additionally,  Microsoft’s “Changing the Game,” created by McCann New York, and Ikea’s “ThisAbles,” from McCann Tel Aviv, were included in the report’s 5 top-ranked campaigns for social good. McCann New York was also named the #2 individual…

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McCann Worldgroup And NCSS Encourage More Open Conversations About Mental Health In “Beyond The Label” Movement

Now in its second year, the “Beyond the Label” campaign by McCann Worldgroup Singapore and National Council of Social Service encourages both Singaporeans and persons with mental health conditions to take a more proactive stance towards seeking help. This isto address findings from the 2017 Attitude Study, by the National Council of Social Service (NCSS),which found that more than 1 in 2 adults in Singapore are not willing to live with, live nearby or work with a person with mental health condition. Encouraging Singaporeans to open up and talk about…

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McCann Worldgroup And NCSS Promote Inclusion Of Persons With Disabilities

McCann Worldgroup Singapore and The National Council of Social Service (NCSS) have partnered with corporate and community partners to create communication touchpoints, products and services celebrating the contributions of persons with disabilities in society. Speaker of Parliament and Advisor to NCSS, Tan Chuan-Jin, and Minister of State for Foreign Affairs & Social and Family Development, Sam Tan, launched the first phase of the inititiative in February, with the campaign running through to May. Now in its third year, “See the True Me”, in partnership with the Tote Board – “Enabling…

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McCann Worldgroup Named EMEA Agency Network of the Year 2019 by Campaign Magazine

McCann Worldgroup Europe was named EMEA Advertising Agency Network of the Year by Campaign Magazine in its first-ever European rankings of agencies in this region. Selected for strong business performance, adopting innovative approaches and demonstrating a focus on inclusion for wellbeing for employees – McCann Worldgroup Europe was considered by the judges to be experiencing its most successful year yet. The judges were made up of a number of marketers from major global brands and the editorial team at Campaign. The accolade was based on a number of key criteria…

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Coca-Cola India’s Diwali campaign takes a refreshing take on diverse Indian cultures

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make this Diwali special for someone. The campaign has a joyful message, that the happiness we derive from moments of genuine human connection will always continue to transcend any differences we may perceive. Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actor Ayushmann Khurrana and actress Anupriya Goenka. The TVC opens in a porch area of a…

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