Media campaign #NoOneShouldBeLeftBehind changes attitudes towards people living with HIV in Kazakhstan

In cooperation with UNESCO IITE, Kazakh civil society organizations, media partners, celebrities and young bloggers, UNESCO Almaty Cluster Office has implemented an online campaign to reduce stigma and discrimination against people living with HIV.

Integrated under a hashtag #NoOneShouldBeLeftBehind four different media projects jointly raised public awareness about people living with HIV and other people who are often rejected and discriminated. The campaign reached over 1 million people with messages that helped to dispel myths, provide correct information and challenge harmful prejudices and stereotypes that fuel HIV epidemic.

For more information about the campaign visit the website of UNESCO Almaty Cluster Office.

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