Morrisons supermarkets has launched a campaign which aims to donate 250,000 sanitary products to women in period poverty.
The retailer has partnered with food redistribution charity FareShare, to supply to sanitary products to women on low incomes who are forced to prioritise food and other essentials ahead of pads.
Morrisons will donate a pad for every pack of own brand sanitary protection bought in-store and online. The products will be delivered to FareShare to distribute to charities and community groups supporting by women and girls, through its network of 21 regional centres.
These charities will include schools, domestic violence refuges, family centres and homeless hostels. During the eight-week campaign Morrisons aims to provide over 250,000 free products to women in period poverty.
Morrisons sanitary protection buyer, Jacqueline Claughton, said: “We know that some of our customers face the difficult choice between picking up the basics during their shop and buying sanitary protection. By working with FareShare we hope our donation will improve access to this essential product and make a difference to local women in the communities we serve.”
Morrisons pack per pad campaign is live in stores and runs until 2nd December and is valid on own-brand Ultra towels bought both online and in-store.
Lindsay Boswell, FareShare CEO, said: “Even though FareShare’s primary objective is to get surplus food to charities supporting vulnerable people – the fact we support 10,000 UK charities puts us in a unique position to help redistribute other vital products as well where we are able to. These pads will help ensure vulnerable women and girls are not forced to choose between food and proper sanitary protection. We are proud to be partnering with Morrisons on their initiative”