Nine out of ten us believe in reaching out with a brew, says Samaritans

This year the Samaritans undertook a campaign to turn Blue Monday (15 Jan) into Brew Monday by encouraging people to get together for a cup of tea and a chat on what has been dubbed the most difficult day of the year.

They believe tea and talking is a great way to connect with people.

Nine out of ten of those who responded to a YouGov survey commissioned for Brew Monday believe having a cuppa and a chat with someone who may be lonely is a good way of reaching out to them.

Eight out of ten believe getting together for a tea and a talk makes them feel better, and seven out of ten people aged 18-24 said they would like more time to sit and chat. Eight out of ten students in full time education believed people should talk over a drink more often during the day.

Comedian Ross Noble, TV and radio broadcaster Yasmin Evans, poet Hussain Manawer, Libertines vocalist Carl Barât, Years & Years lead singer Olly Alexander and Olympic champion Audley Harrison MBE are among the famous faces sharing their best tea-making tips to get people supping and chatting over a cuppa. Stand-up comedians Maisie Adam and Bec Hill are on board too.

National treasure Barbara Windsor has brought the quirky tea and coffee related animations of cartoonist Edward Monkton to life with her trademark naughty giggle for the campaign.

The celebrities have got together for a brew to champion the ‘best’ way to make tea (or coffee), revealing their innermost milk, sugar and biscuit dunking secrets in a Brew Monday video.

Life can be tough at any time of year and Brew Monday aims to get people talking, not just about tea, but about anything that may be bothering them. Workplaces up and down the UK, ranging from the Bank of England and PwC to Yorkshire Tea and biscuit makers McVitie’s staged Brew Monday tea and chat fundraising events.

Samaritans volunteers gave out free tea bags at stations and events all over the country, encouraging us all to get together for a supportive brew.

Samaritans CEO Ruth Sutherland said: “Challenging feelings aren’t seasonal and pressures can pile up over time and become overwhelming. Samaritans’ Brew Monday gives you the chance to sit down with someone and talk to them, or listen to them over a cup of tea, or coffee if you prefer. No matter what your brew, it’s great to get together and support each other. We’re grateful to everyone who’s making it a date to raise funds for Samaritans too, so that for people who feel they have nowhere else to turn, we can always be there.”


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