My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns.

10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike.

‘Distressed’ clothing brand sends hard hitting message to young riders

9.  A powerful new campaign created with BBDO New York, for Sandy Hook Promise (SHP) which featured “Tomorrow’s News,” its latest PSA, and “The Dreaming Kind,” an original song by Sheryl Crow.

Sandy Hook Promise Launches “Tomorrow’s News” PSA

8. Dogs Trust worked with the GOOD Agency on a brand new VR fundraising experience.  A great idea that allowed the Trust to demonstrate the impact donors can have for the thousands of dogs each year.

Dogs Trust use VR for the first time for face-to-face Fundraising.

7. Alzheimer Scotland launched a new campaign called #ImStillMe. The Campaign centres on the lives of 4 people suffering from dementia. The aim of the ads is to try and get the public to donate £5 to the charity.

Alzheimer Scotland launches #ImStillMe Campaign

6. UK celebrities including Emma Thompson, Stephen Fry and Vivienne Westwood have joined more than one million people from around the world who have written letters calling on governments and authorities to end the detention or persecution of individuals, as part of Amnesty International’s Write for Rights campaign.

Emma Thompson, Stephen Fry and Vivienne Westwood write open letters to demand end to human rights abuses in Amnesty Campaign

5. Strictly speaking this was a November Story but I didn’t include it on the site until December so I’m sneaking it in. On November 20th World Children’s Day, UNICEF wanted to reunite refugee children with the toys they left behind; toys that remind them loving memories and hope for better days.

UNICEF’s Toys Of Hope Initiative Reunites Refugee Children With The Toys They Left Behind And Sparks Hope For The Future

4. The International Olympic Committee (IOC) launched a new integrated brand campaign, “Become The Light”, that aims to promote the Olympic values of excellence, friendship and respect. Much of the campaign was aimed towards the treatment of refugees.

IOC launches Olympic brand campaign “Become The Light” to help refugee’s

3. UK cancer charity Breast Cancer Now launched its latest campaign with Great Guns to promote its mission that by 2050, breast cancer sufferers will all live. They have created a poignant film about an inventive little girl.

Breast Cancer Now & Great Guns Launch 2050 Campaign

2. Girlguiding launched its first ever national campaign to recruit more volunteers to join the leading charity for girls and young women in the UK.

Girlguiding launches #KnowYourPlace Campaign

1. Independent creative agency Recipe has worked with St John Ambulance on their new campaign which is designed to show people how best to deal with a cardiac arrest. An important and highly practical campaign.

New St John Ambulance Campaign Teaches You How to C.A.R.E. for a Heart


These were mine, I hope you enjoyed them and in February I will do not only January’s Campaigns but my top 10 favourites of last year which I had hoped to do this month but did a Christmas version instead. I look forward to any comments.

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