Path Financial welcomes Jude Kelly CBE to its Steering Group 

Path Financial – the first and only national financial advisory firm in the UK set up specifically to tackle the climate crisis – has announced the appointment of Jude Kelly CBE to its Steering Group.

Path has been disrupting the financial advice market since its creation in 2019 and the appointment of Jude Kelly CBE is intended to ensure Path continues to lead the way in offering the leading values-driven financial advice choice in the UK to its customers. 

Jude Kelly CBE is Founder and CEO of The WOW Foundation which runs WOW – Women of the World Festivals – to celebrate the achievements of women and girls and confront gender injustice across the globe. She was the Artistic Director of Southbank Centre in London for 12 years from 2006 to 2018. In February 2013 she was named as one of the 100 most powerful women in the UK by BBC Radio 4’s Woman’s Hour. Kelly’s talk at a 2016 TED conference, Why women should tell the stories of humanity, has been viewed more than 1.8million times to date. In 2018 she co-founded SmartPurse, a financial educational toolkit for women, with Olga Miler. 

Path has helped hundreds of families, couples and individuals to move their investments and pensions from conventional funds that could be propping up exploitative and damaging industries, to portfolios that are actively supporting solutions to the world’s problems, such as clean energy, sustainability and a circular economy.

The ethical finance firm, which is shaking up the financial advisory market with its commitment to green finance and supporting United Nations Sustainable Development Goals (SDGs), recently secured B-Corp status, one of the highest certifications a business can receive for sustainability. It was also one of the winners of the Sky Footprint Fund, which led to its first campaign on national television earlier this year.

Commenting on joining the Path Financial Steering Group Jude says: “Giving confidence and expertise to anyone who has traditionally been excluded from the financial conversation – in particular women – will change the way we use and think about our money. Values driven and planet conscious are distinguishing beliefs that newcomers are bringing and Path Financial are excited to encourage and support this significant shift and growth.” 

Ashley Bell, Managing Director at Path Financial, comments: “We are delighted to welcome Jude to our Steering Group. As well as encouraging investors to think more carefully about where their money is invested and the harm it may be doing to the planet, we want to empower women with their finances, to allow them to regain or retain financial choice, freedom, power and purpose at every stage of their lives. 

“This is a high-profile appointment and a serious sign of our intent. We are expecting Jude to hold our feet to the fire and make sure we practice what we preach by offering customers a financial choice that is driving change, and by offering our female customers the best possible advice to help them to take control of their finances.”

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