Revolutionary impact investment firm, Path Financial, takes home the Better Society’s prestigious Green Finance Award

Path Financial, the first and only national financial advisory firm in the UK set up specifically to tackle the climate crisis, has had its efforts recognised and rewarded at this year’s prestigious Better Society Awards, by taking home the prize for the Green Finance Award.

This has been an exceptional year of growth for Path, which has advised hundreds of thoughtful investors on how to see their money do well and do good, taken on 12 new team members and been named a winner in Sky’s Zero Footprint Fund which saw it come away with £250,000 worth of TV advertising. 

But the collecting of this award is the cherry on top, as founder, David Macdonald, describes: “Success like this shines a spotlight on the contribution that we, and other like-minded businesses, are making to help create a better world for all. I’m very proud of the team – we only recruit the very best experts in impact investment, and it’s thanks to their incredible hard work, dedication and expertise that we have been recognised in this way.”

The Better Society Awards seek to celebrate the achievements of commercial companies that help make a better, more equal, ethical and sustainable world for us all. 

It was hotly contested, with over 60 entries from ground-breaking enterprises across the UK wanting to showcase the good work they’ve done over the past year, meaning there was some tough competition for Path Financial – which was shortlisted in both the Good Money and Green Finance Award category.

All companies gathered at the London Marriott Hotel on Thursday 2nd December, where the judging panel consisted of senior figures from ITV, British Heart Foundation, Alzheimer’s Research UK, Green and Good Consulting, Bupa Asia and Greene King, and Path Financial was chosen as the winner of the Green Finance Award. 

This category recognises financial organisations that are helping to open up responsible finance, either through providing finance for ESG projects or changing their investment strategies to reduce damaging impact. It also speaks to an ever-increasing consumer demand for ethical, environmental and sustainable commercial representation as well as a changing tide in the world of investment banking.

Macdonald adds: “We’re not like other financial advisers. Since our inception, we have been redefining the traditional investment model to help more people align their money with their morals. We do this because we know that it’s the most impactful thing a person can do to reduce their carbon footprint – more than any other lifestyle changes. We’re also in the unique position of being a business designed with a clean slate, with no legacy issues or harmful portfolios to move away from.

“We’re going from strength to strength right now, and we welcome anyone who is thinking about making the switch to join us on this journey.”

To find out more about Path Financial, and how it helps clients to move their pensions, investments and savings from conventional funds that could be propping up damaging industries, to portfolios that only have a positive impact, click here:

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