Path Financial – the first and only national financial advisory firm in the UK set up specifically to tackle the climate crisis – has been awarded the exceptional prize of a minimum of £250K in media value, after being chosen as one of five winners of the high-profile Sky Zero Footprint Fund.
The Sky Zero Footprint Fund is a £2 million advertising fund set-up by Sky to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world.
Path Financial is the only financial company to be named a winner, after virtually pitching their business model and creative idea to a line-up of esteemed judges including advertising legend Sir John Hegarty; Su-Mei Thompson, CEO of the Media Trust; Juliet Davenport, Founder and Director of Good Energy; Lindsey Clay, CEO Thinkbox; Stephen Woodford, Chair of the Advertising Association; Jo Coombes, Founder of AdGreen, Gideon Spanier, UK Editor-in-Chief of Campaign and Karen Blackett OBE, Country Manager at WPP & GroupM UK CEO.
Path Financial (formerly The Path) has earned this spot through helping people align their money with their values – having already worked with hundreds of families, couples and individuals to move their investments and pensions from conventional funds that could be propping up exploitative and damaging industries, to portfolios that are actively supporting solutions to the world’s problems, such as clean energy, sustainability and a circular economy.
Commenting on the excellent news and the firm’s stellar growth trajectory since it was founded in 2019, David MacDonald – founder of Path Financial, said: “We are beyond thrilled to have been chosen as one of the five winners of Sky’s Zero Footprint Fund, and that the judges have recognised the urgency of the climate crisis and the need for big ideas and transformational change.
“When investing or putting money into a pension, so many people don’t know that you’re not just giving money to the chosen product or business – you’re giving power. That’s why choosing where our money goes is the only way of protecting the things we really care about.
“But, with Sky’s help, we can make people aware of this. Sky has recognised that, far from being boring, pensions and investments have the potential to generate a mass movement of change with genuine Net Zero impact.
“We applaud their efforts and how they – like us – have chosen to have a powerful, deliberate vision and take the lead. After all, working together is the only way we can move forward and ultimately create the radical change that is needed to tackle the climate crisis.”
Tim Pearson, Managing Director of Sky Media commented: “We know that each of our winners can play a key role in encouraging the nation to make small but significant changes. It’s exciting that through the process we’ve unearthed new and disruptive brands giving them a platform to amplify their message through the power of TV.”
The other five winning companies are Here We Flo, OLIO, OVO Energy and Pura.
Each of the winning businesses has been awarded £250,000 in media value. They will now move into ad production, ahead of a final stage of judging in October which will see the most compelling creative securing a total of £1 million in media value.
