“We could all use a little love as we continue to battle through these uncertain times, which is why we are delighted to be able to give something back to our Co-op customers as well as support our charity partner, FareShare, in the process.
“Our aim with this promotion is to create positive experiences for those who can enter our on-pack competition to be in with the chance of winning a unique prize, as well as those who we hope can benefit from our donation to FareShare this Valentine’s Day.”
Lynn Shaw, Marketing Manager, Pink Lady®
The promotion, which invites Co-op shoppers to enter a competition to win a luxury UK break to Pennyhill Hotel and Spa, will be featured on every pack of Pink Lady® apples for three weeks from 8 February.
Consumers can be in with the chance of winning by entering the competition on the Pink Lady® website via instructions communicated on the on-pack sticker. As part of the promotion, on behalf of Co-op customers, Pink Lady® will also be donating 24,000 apples to FareShare, in honour of its ongoing commitment to the UK’s largest food charity fighting hunger and food waste. This donation will go towards helping to support vulnerable children and families in the UK this spring.
Joanna Dyson, Head of Food at FareShare, commented: “We are absolutely delighted to be working with Pink Lady. Since the coronavirus outbreak, the demand for food has more than doubled, which is why continued support from brands such as Pink Lady® is so pivotal to our mission and maintaining the services we provide to vulnerable people.
“Working with a network of 11,000 charities, we are committed to providing nutritious and healthy food to the people we are trying to support, therefore being able to source and supply top quality fresh produce is essential. We would like to thank Pink Lady® and Co-op customers for supporting our charity with this promotion and generous product donation. Being able to reach such a wide audience with our message is key for raising awareness of our mission to reduce food waste and feed vulnerable people.”