Boys & Girls Clubs of America has launched ‘A Place to Become,’ a new marketing campaign that illustrates the impact everyday Club moments can have on the positive futures of millions of America’s youth. The organization, which has been serving children and teens for nearly 160 years, is inviting the public to rediscover Boys & Girls Clubs, and learn what makes them a timeless solution for the needs of youth.
The campaign is anchored by a new television advertisement – narrated by renowned actress, singer and Club alum Jennifer Lopez – highlighting the impact programs Boys & Girls Clubs offer and showcasing the positive mentors and professional staff who inspire kids to build a path to a great future. The television commercial will air nationally through Boys & Girls Clubs of America’s media partner networks as well as online outlets.
The campaign also features a radio advertisement, again narrated by Lopez, where she highlights the impact Club mentors had on her life. The multifaceted campaign also includes storytelling on greatfutures.org, highlighting kids and professional Club staff proving every young person has what it takes to succeed.
“This campaign is different than anything Boys & Girls Clubs of America has done in the past. We’ve evolved our go-forward strategy to ensure our message is consistent, engaging, and effective to engage our target audiences in a more meaningful way,” said Karl Kaiser, senior vice president of Marketing & Communications with Boys & Girls Clubs of America. “It will demonstrate to the public what we are truly about and invite them to rediscover and learn more about the impact Clubs have on millions of kids and teens each year, enabling them to achieve their dreams.”
Boys & Girls Clubs have remained relevant to kids and communities for the last century by continually evolving services and programs to meet the needs of the nation’s youth. This is especially important in today’s fast-paced, digital world. The out-of-school time organization continues to implement and develop new programs around STEM, computer science and college and career readiness that will lead the youth development nonprofit space.
‘A Place to Become’ is a multi-year, multifaceted effort encouraging the public to rediscover Boys & Girls Clubs in their community. There are 4,300 Clubs in nearly every Congressional district around the country serving 4 million kids and teens. To learn more on about the campaign and Boys & Girls Clubs of America go to www.greatfutures.org.