On Black Friday, Old Navy offered customers the opportunity to get cozy while giving back. For every pair of $1 Cozy Socks purchased in-store on Black Friday, Old Navy pledged $1 to Boys & Girls Clubs, up to $1 million. Customers paid it forward and stocked up on the playful novelty print socks. Over 2 million pairs of cozy socks were sold, enough to line the entire coastline of California. 1
“At Old Navy, we believe in paying it forward. Opening doors for youth and helping them build promising futures is just one of the ways we give back,” said Sonia Syngal, president & CEO, Old Navy. “We are in this together – our teams, our families, our communities. That’s why this Black Friday, we welcomed shoppers to join us in that mission through our Cozy Sock trigger donation campaign. And we are so proud to make this $1 million donation to Boys & Girls Clubs as part of our continuing ONward! program.”
Through its cause platform ONward!, Old Navy is committed to taking the next generation to the next level, and has long supported Boys & Girls Clubs to help turn learners into leaders. The $1 million donation will go to creating an employment program for Boys & Girls Club youth, offering them career mentoring and a first job at Old Navy stores.
“We are grateful for Old Navy’s partnership and their continued commitment to supporting America’s youth,” said Jim Clark, president and CEO of Boys & Girls Clubs of America. “Old Navy’s donation will help our young people reach their full potential as productive and responsible citizens.”
Old Navy believes in giving the next generation a foot in the door for the future. Through the This Way Ahead job training program, Gap Inc. has committed to providing 10,000 jobs for youth from local nonprofits by 2020. The partnership with Boys & Girls Clubs will help expand the program to impact more young adults in additional cities.