PR leaders globally feel overwhelmingly optimistic – PRCA Confidence Tracker Results

Public relations leaders are feeling increasingly optimistic about their organisation’s future according to the results of the PRCA’s latest global confidence tracker.

More than 400 PRCA and ICCO members from across the world took part in a single-question study conducted by Question and Retain. The data reveals confidence levels returning following the impact of the global pandemic.
 
The highest levels of confidence came from the UK, with 93% of participants saying they feel quite confident or very confident about their organisation’s future. The figure fell slightly to 84% for both PRCA SEA and MENA members, and further to 54% for respondents in Latin America.
 
82% of ICCO members – drawn from a global pool of practitioners – said they were either quite confident or very confident about their organisation’s future.

PRCA Director General Francis Ingham MPRCA, said:

“PR practitioners around the world have weathered the pandemic storm successfully, and now face the future with steadily-increasing confidence. If 2020 was a year of change and survival for our industry, then 2021 will be a year of resurgence.”
 
PRCA UK
How confident do you feel about the future of your organisation right now?
47% Very confident
47% Quite confident
5% Neither confident nor unconfident
2% Not very confident
0% Not confident at all
 
PRCA SEA
How confident do you feel about the future of your organisation right now?
45% Very confident
39% Quite confident
7% Neither confident nor unconfident
8% Not very confident
1% Not confident at all
 
MENA
How confident do you feel about the future of your organisation right now?
50% Very confident
34% Quite confident
6% Neither confident nor unconfident
6% Not very confident
3% Not confident at all
 
LATAM
How confident do you feel about the future of your organisation right now?
18% Very confident
36% Quite confident
18% Neither confident nor unconfident
27% Not very confident
0% Not confident at all
 
ICCO
How confident do you feel about the future of your organisation right now?
45% Very confident
37% Quite confident
7% Neither confident nor unconfident
9% Not very confident
2% Not confident at all

Leave a Comment

I accept that my given data and my IP address is sent to a server in the USA only for the purpose of spam prevention through the Akismet program.More information on Akismet and GDPR.

This site uses Akismet to reduce spam. Learn how your comment data is processed.