PR leaders globally feel overwhelmingly optimistic – PRCA Confidence Tracker Results

Public relations leaders are feeling increasingly optimistic about their organisation’s future according to the results of the PRCA’s latest global confidence tracker. More than 400 PRCA and ICCO members from across the world took part in a single-question study conducted by Question and Retain. The data reveals confidence levels returning following the impact of the global pandemic. The highest levels of confidence came from the UK, with 93% of participants saying they feel quite confident or very confident about their organisation’s future. The figure fell slightly to 84% for both PRCA…

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