As an industry, we have been working to move away from one-off CSR-driven campaigns, focused on inputs and outputs, towards more holistic approaches that have a wider and longer-lasting impact on society.
Because of this shift in business behaviour, the PRCA has decided to rename the Corporate Social Responsibility Award to the Purpose Award to encourage entries that cover a much greater scope: recognising societal need, impact made, employee engagement, CEO activism, and links to the UN Sustainable Development Goals.
The winning entry will need to show clear evidence of the campaign’s ultimate impact, as well as demonstrating a strong link to business objectives. One-off campaigns with a strong rationale will still be considered.
To find out more, visit the PRCA National Awards website here.