The Public Relations and Communications Association (PRCA) was named winner of the ‘Best COVID-19 Crisis Response (over 4,000 members)’ award at The Association Excellence Awards in London.
The PRCA also claimed the Silver Award in the Best Membership Support during COVID category.
The Awards – which took place at the Kia Oval in front of more 300 professionals – celebrate the achievements of trade associations, unions, and industry bodies.
The PRCA’s Gold Award was recognition of the Association’s outstanding work during the COVID-19 crisis. PRCA staff adapted quickly to the demands of the pandemic overseeing a rapid transformation to a virtual model across all areas of business.
The Association’s response included offering free membership, training and support to PR professionals hit by the crisis. Extensive peer-to-peer support was driven by the PRCA’s Global COVID-19 Communications Taskforce, led by Tony Langham FPRCA.
PRCA Director General Francis Ingham commented:
“In the most unimaginably trying of circumstances, the PRCA team and PRCA volunteers did a truly remarkable job. As we were all struggling with simple organisational survival and personal motivation, these people managed to find the energy to help out others too -and in many cases, to help out their competitors. This external award confirming the value delivered to our industry is a fantastically welcome salute to all who delivered it.”
Former PRCA Global COVID-19 Communications Taskforce Chair Tony Langham FPRCA said:
“We came together as an industry when it mattered and made a positive difference. The whole experience was uplifting – the 100+ taskforce volunteers gave time to help others when they were themselves phenomenally busy and worked really well with the PRCA’s fabulous team. I was inspired by the whole thing and we definitely deserve this award.”