PRCA deeply concerned by reports of vaccine disinformation campaign

The Public Relations and Communications Association (PRCA) has expressed deep concern at reports of a vaccine disinformation PR campaign.

The Guardian reports that representatives of a PR-agency asked influencers in France and Germany to spread lies about the Pfizer/BioNTech vaccine.
 
Responding to the reports, PRCA Director of Marketing & Communications Koray Camgöz MPRCA commented:
 
“The activities highlighted in this report are deeply concerning. They appear to suggest a front company was established by foreign actors to dissuade the public from taking the Pfizer vaccine. The company reported is not – and never was – a PRCA member.

“PR and communications professionals have a duty to fight mistruths and we’re proud of the role PRCA members play in advocating the highest ethical standards.”

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