PrettyGreen has been named as a new global influencer marketing partner for Ecosia following a competitive pitch at the end of 2023.
The partnership will see PrettyGreen deliver TikTok first campaigns alongside always-on storytelling for the first half of 2024. PrettyGreen’s Influencer division will be activating across EMEA and North America, with localised content in France, Germany, Italy and the US.
Ecosia – the planet-first search engine – is elevating their influencer marketing and have partnered with PrettyGreen to deliver a bold, Less Ordinary strategy that will resonate cross-markets. Together leveraging key 2024 calendar moments, with a particular focus on the choice screens that will appear on Google and Apple devices in accordance to the EU’s Digital Markets Act (DMA), a law which allows consumers to be able to choose their default search engine and browser.
The team will deliver an always-on influencer strategy to drive new customer acquisition through app and browser installs by informing people that being climate active every day can be as simple as searching online with Ecosia . 
Talking about the partnership, Joe Stratton, PrettyGreen Influencer Client Services Director said: “We are excited to be partnering with Ecosia, a brand we admire and that totally aligns with our agencies own core values. We care passionately about the impact we have on our planet and people and are proud to have Ecosia as a client. The brand is a perfect fit for our agency and we are excited to deliver a social first campaign that actively contributes to positive environmental change on a global scale.”
Rachel Mukendi, Influencer Manager at Ecosia shared, “PrettyGreen stood out to us because they put in the effort to understand the specificities of Ecosia and the upcoming choice screen release, and most importantly as an agency overall they have a strong focus on diversity and sustainability. We’re excited to spread the word together and get started on planting our next 200 million trees.”
