PRSA’s 2019 International Conference to Feature Session on Global Trends and Insights Presented by the Global Alliance for Public Relations and Communications Management

PRSA, the nation’s leading professional organization serving the communications community, announced today that public relations leaders from around the world will participate in a featured session on Sunday, Oct. 20 at the 2019 PRSA International Conference. The Conference will take place from Oct. 20-22 in San Diego.

Presented by the Global Alliance for Public Relations and Communications Management, “Global Trends & Insights From Around the World” will showcase a compelling discussion about executing PR strategy on an international level while keeping in mind culture, language, traditions and values.

Panelists include:

  • Moderator: Justin Green – President of the Global Alliance; Global Ambassador, African Public Relations Association and Public Relations Society of Kenya; former President, Public Relations Institute of Ireland

  • Fiona Cassidy – Chair, The Public Relations Institute of New Zealand; Secretary, the Global Alliance

  • Jane Gitau – Secretary General, The African Public Relations Association; former President, The Kenya Public Relations Society

  • Sarah Hanel – Former President, The Canadian Public Relations Society

  • Paula Portugal Mendez – Director General, Portuguese Association of Corporate Communication

  • Amith Prabhu – Curator, PRAXIS; founding dean, School of Communications & Reputation; Founder, The Promise Foundation; Publisher, Reputation Today

  • José Manuel Velasco – Past Chair, the Global Alliance; former Chairman, Dircom – Communicators Directors, Spain

The session is among a number of professional development programs and presentations at the Conference that will highlight public relations as a global profession and feature participation from leaders of the Global Alliance, who will also hold a meeting of its Board of Directors and the inaugural North American Regional Council Summit in conjunction with the conference.

“As a founding member of the Global Alliance, PRSA welcomes this first-ever conference cooperative between the two organizations,” said Debra Peterson, APR, 2019 PRSA Chair. “We look forward to an exciting exchange of perspectives, insights, accomplishments and aspirations.”

Justin Green, Global Alliance 2019-2021 President, added, “The PRSA International Conference is a wonderful opportunity to demonstrate how the public relations profession is growing worldwide and helps to illustrate that as cultures and economic/political systems vary greatly today, our profession, with its ethical principles and mission, can help build harmonies in a troubled world.”

Truly international in scope and offering nearly twice the learning opportunities than ever before, the Conference includes experts from around the world, sessions in Spanish and more than 140 presentations by speakers representing a diverse range of industries and sectors. The Conference also includes 10 keynote presentations from influential newsmakers such as Oscar winner Richard Dreyfuss; journalists Bob Woodward and Laura Ling; Microsoft communications executive Frank X. Shaw; former President of Mexico Vicente Fox and former First Lady Marta Sahagún de Fox; panels of executives from global agencies, multinational corporations and branches of the military, as well as networking events and an expansive exhibition hall.

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